Zone Director

As a results-driven B2B Marketing Manager, you will be responsible for leading marketing initiatives targeting business clients in Singapore. Your primary focus will be on developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement. In this role, strategic thinking, creativity, and strong collaboration with sales and product teams are essential. Your key responsibilities will include developing and executing B2B marketing strategies to enhance brand awareness and drive business growth. You will be tasked with planning and managing digital marketing campaigns, encompassing email marketing, social media, content marketing, and SEO/SEM. Collaborating closely with sales teams, you will create targeted campaigns to generate high-quality leads. Analyzing campaign performance, market trends, and competitor activities will be crucial for optimizing marketing efforts. Additionally, you will be responsible for managing marketing budgets, vendors, and external agencies, as well as creating compelling marketing collateral, presentations, and content tailored for B2B audiences. Organizing events, webinars, and trade shows will also be part of your responsibilities to enhance brand presence. Monitoring and reporting on key marketing KPIs to stakeholders will provide insights for further improvements. To qualify for this role, you should hold a Bachelor's degree in Marketing, Business, Communications, or a related field, along with at least 7 years of experience in B2B marketing, preferably in SaaS, technology, or professional services. Proven experience in digital marketing, lead generation, and campaign management is essential, as well as strong analytical skills to interpret data and optimize campaigns. Excellent written and verbal communication skills are a must, along with familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). The ability to manage multiple projects in a fast-paced environment, fluency in English, and proficiency in additional Asian languages are advantageous. In return, we offer you the opportunity to lead impactful B2B marketing campaigns in Singapore, along with a competitive salary and benefits package. You can expect career growth opportunities through training, mentorship, and professional development in a collaborative and innovative workplace culture. Additionally, you will have exposure to regional and global marketing initiatives.,