Website and eCommerce Specialist

As an IMG Ford.com Analyst & Program Manager, you will play a crucial role in shaping experiences on ford.com. Your responsibilities will involve providing support to the Product Manager, analyzing performance data across various IMG markets, and translating user insights into actionable improvements. Your strong project management skills, analytical mindset, and cross-geographical coordination abilities will be key to the success in this role. Key Responsibilities: - Assist the Product Manager in developing and maintaining the digital product roadmap and backlog for ford.com. - Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives. - Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements. - Actively participate in the coordination and rollout of new digital experiences across various IMG markets on ford.com. - Facilitate communication and collaboration with global marketing, regional marketing, and IT to address market-specific requirements, localization, and compliance. - Assist in analyzing data from ford.com to gain deep user understanding for digital "buy" journeys. - Conduct competitive benchmarking of digital experiences and identify emerging market wants and trends. - Support initiatives aimed at improving key performance indicators related to the digital purchase funnel. - Serve as a key point of contact for project-related communications, updates, and issue resolution with global teams. Qualifications Required: - Bachelor's degree in business, Marketing, Computer Science, Engineering, or a related field. - 5-7 years of experience in digital product support, digital marketing, publishing, project management, or data analysis within a digital context. - Proven experience in supporting the execution of digital projects or product rollouts. - Demonstrated analytical skills with experience in interpreting web analytics data. - Strong coordination and communication skills across multiple geographies/time zones. - Familiarity with digital "buy" experiences, e-commerce platforms, or transactional websites. Preferred Qualifications: - Experience in the automotive industry or with large, global consumer-facing websites. - Familiarity with Agile methodologies and user research methodologies. Tool Proficiency: - Analytics & Reporting: Working knowledge of web analytics platforms such as Adobe Analytics, Google Analytics. - A/B Testing & Optimization: Familiarity with A/B testing tools and concepts of conversion rate optimization. - Project Management & Collaboration: Proficient in project management tools and collaboration platforms. - Data Visualization: Basic understanding or familiarity with data visualization tools. - Microsoft Office Suite: Advanced proficiency in Excel and PowerPoint for data analysis and presentation. Skills: - Excellent communication (written and verbal) and interpersonal skills. - Strong analytical and problem-solving abilities with attention to detail. - Highly organized and able to manage multiple tasks and priorities effectively. - Proactive, self-motivated, and able to work effectively independently and as part of a global team. - Adaptability and willingness to learn new technologies and processes. - Customer-centric mindset with an interest in improving digital user experiences.,