VP, Media Ops India Leader

As the VP, Media Ops India Leader (L12) at Synchrony, you will play a crucial role in overseeing the performance marketing team, which is vital for driving business growth through various marketing activities. Your responsibilities will include staying abreast of industry trends and innovations within the paid digital, social media, and ad operations advertising space, executing cross-channel digital campaigns, and developing data-informed paid media strategies. You will be responsible for overseeing paid media plans, campaign launches, and end-to-end analysis, as well as leading a team of media buying and ad operations professionals. Your expertise in paid media planning and buying, particularly in paid digital and social channels such as DV360, Google, and Meta, will be essential for this role. You should have experience in managing ad buys on various platforms, paid media measurement planning, and hands-on experience in ad operations. Strong client management skills, exceptional organizational abilities, and excellent communication skills are also key requirements for this position. Desired skills for this role include experience in the financial category and within a Retail Media Network, as well as proficiency in project management software. You should be detail-oriented, results-driven, and able to prioritize tasks effectively in a fast-paced environment. Creativity, resourcefulness, and a focus on achieving growth and success are qualities that will set you up for success in this role. To be eligible for this position, you should hold a Bachelor's degree with 7+ years of experience in computer science, information services, information technology, or a related field. Alternatively, 9+ years of experience in marketing can be considered in lieu of a degree. Additionally, you should have 10+ years of experience in the BFSI sector. The work timings for this role are from 2 PM to 11 PM IST. If you are an internal applicant, it is important to understand the criteria and mandatory skills required for the role before applying. Informing your manager and HRM, updating your professional profile, and ensuring your resume is up to date are essential steps to take before applying. It is also necessary to meet certain eligibility criteria based on your level within the organization. L10+ Employees who have completed 18 months in the organization and 12 months in their current role are eligible to apply. Grade/Level: 12 In summary, as the VP, Media Ops India Leader at Synchrony, you will be at the forefront of driving paid media strategies, overseeing campaign launches, and leading a team of media buying and ad operations professionals to maximize results and maintain a competitive edge in the market.,