VP, Analytics Scalable Marketing Measurement

As the VP, Analytics Scalable Marketing Measurement at Synchrony, you will play a crucial role in developing and implementing a comprehensive analytics roadmap for scalable measurement tools. Your responsibilities will include designing and leading the development of measurement techniques and tools, collaborating cross-functionally with various teams, driving adoption through insights and tool enhancements, and being hands-on in data and analytics. Additionally, you will provide mentorship to team members, lead internal initiatives, and perform other duties as assigned. To excel in this role, you should have a degree in Statistics, Mathematics, Economics, Engineering, or a related quantitative field with at least 10 years of relevant analytics/data science experience. You should possess strong expertise in SQL/SAS, BI tools such as Power BI and Tableau, marketing analytics, statistical methods, A/B testing, and multivariate testing. Your proficiency in MS-Excel and MS-PowerPoint, along with superior data analysis and stakeholder management skills, will be essential for success. Desired characteristics include superior thought leadership, storytelling abilities, an innovative mindset, experience with Python and R in a cloud environment like AWS, and modeling/forecasting skills. The role offers enhanced flexibility and choice, with work timings between 06:00 AM and 11:30 AM Eastern Time, anchored to US Eastern hours. The position is remote, providing the option to work from home. If you are an internal applicant, ensure you meet the eligibility criteria, inform your manager and HRM before applying, update your professional profile, and confirm there are no corrective action plans in place. This role is specifically for L10+ employees who have completed 18 months in the organization and 12 months in their current role and level. Overall, as the VP, Analytics Scalable Marketing Measurement, you will be instrumental in driving the development and adoption of centralized measurement capabilities to enable data-driven decision-making and campaign optimization at Synchrony.,