Job
Description
Role Objective: To create a visually compelling and brand-consistent in-store environment that enhances customer experience and drives footfall, engagement, and sales at TISVA brand stores. The role involves developing and executing visual merchandising strategies aligned with the TISVA brand's aesthetics and product categories. Key Responsibilities: 1. Visual Merchandising Execution Plan and implement VM guidelines for all TISVA brand stores, ensuring consistency across locations. Regularly update product displays, window designs, focal points, and POS materials based on seasonal themes, new product launches, or campaign promotions. Ensure lighting products are displayed to showcase their features (color temperature, dimmability, aesthetics) effectively. 2. Store Display & Layout: Design and implement product displays that reflect the TISVA brand aesthetics and product USPs. Develop zoning plans for different lighting categories (e.g., chandeliers, pendants, wall lights, table/floor lamps). Ensure optimal product placement to highlight new launches, bestsellers, and seasonal themes. 3. Brand Presentation & Storytelling Create thematic displays that reflect TISVAs brand values of luxury, elegance, and innovation. Develop in-store storytelling zones that help customers visualize lighting in real-life applications (living rooms, dining areas, etc.). 4. Window & Feature Displays: Create visually appealing window displays that capture attention and generate footfall. Plan thematic feature zones within the store (e.g., festive lighting, Italian designer etc). 5. Collaboration & Coordination Work closely with the marketing, product, and retail teams to align on visual campaigns and product highlights. Coordinate with store CRMs and sales teams to implement VM changes and educate them on display strategies . 6. Merchandising Guidelines & Standardization: Develop and circulate VM guidelines to all brand stores for consistent visual language. Train store staff on basic VM principles to maintain displays as per standards. 7. New Store Setups: Coordinate with the marketing team for VM execution during new store launches. Work with interior designers to integrate lighting with furniture and soft dcor props during store setups 8. Seasonal & Campaign Merchandising: Align VM plans with national marketing campaigns, sales promotions, and product launches. Design visual themes for Diwali, wedding season, and other local festive occasions. 9. Audits & Training Conduct periodic store visits or virtual audits to ensure VM standards are maintained. Train store teams on VM basics, display upkeep, and brand representation. 10. Inventory & Prop Management: Maintain inventory of VM props and tools; manage procurement and upkeep of display elements. Ensure effective use of signage, price tags, information cards and lighting controls in-store.
