ROLE DESCRIPTION Summarize as to why this Role exists & how it contributes to the overall objectives of the organization Responsible for implementation of the sales strategies of the business line in the assigned territoryAchievement of the sales target for the territory through an effective secondary driven sales plan Ownership of driving secondary sales in the market with the help of LASMs Enhance market shares by enforcing the right product mix and business partners selection in the assigned territory improving the numeric and weighted distribution Team / Reporting Relationship : The position reports into PRODUCT IN-CHARGE (Area Manager) of the product line Expectations from the Role / Job END RESULTS MAJOR ACTIVITIEs:-1. Sales Target (AOP) Achievement Achieve sales targets by selecting the right product mix and business partners.Drive consistent primary and secondary sales, focusing on range selling and repeat orders.Enhance market share and build strong relationships with business partners and sales teams.2. Distribution Network ManagementAppoint distributors, dealers, and retailers per the business plan, and monitor partner performance, taking corrective actions for non-performers.Maintain strong relationships with key retailers, ensure new product launches are placed in potential outlets, and support new business partners for sustained growth.Oversee the execution of sales orders, ensure timely invoicing and deliveries, and regularly review lost customer and channel attrition for corrective actions.3. Schemes & Marketing CommunicationsEnsure business partners and their sales teams fully understand schemes, driving maximum participation and enhanced productivity during the scheme period.Implement BTL activities at retail counters in coordination with trade marketing, ensuring proper branding, displays, and POSM placement.Monitor competitor activities and provide regular reports on their launches, schemes, pricing, and POSM to the manager. END RESULTS MAJOR ACTIVITIES1. People Management Ensure TPAs are well-oriented and integrated into the system, becoming an extended part of the team.Ensure LASMs understand pricing, schemes, and product USPs, and effectively brief retail partners and sales teams.Continuously assess associate performance based on productivity, beat plans, and skills, taking corrective actions and identifying high-potential team members for further development.2. Operational Efficiency ImprovementMaintain collection periods as per BU and organizational norms, and ensure effective use of sales force automation apps.Review territory performance, develop a learning attitude to understand AOP, APO, BI, and DFS for better business insights.Address business partner pain points, reduce inventory beyond 90 days, escalate bottlenecks to the reporting manager, and provide timely market feedback. Key Decisions this job will facilitate Selection of the retailers to be aligned to a distributorProduct mix to be made available at a retail counterRegular beats of the LASM (Off role)Town-wise sales and distribution plan in the territoryInstrumental in selecting LASMs and identification of top and non-performers

1. Responsible for owning the sales objectives of the business and implementation of the sales strategies of the business line in the location2. Managing a team of trained third party promoters & demonstrators and deploying store wise sales execution and display plans3. Enhance counter share at stores by enhancing the premium product mix and constantly look for opportunities for store & partner expansion4. Maintain sales forecasting accuracy and inventory norms for the business line at the location levelRole & responsibilities 1. Sales Target (AOP) Achievement Achievement of store-wise sales targets adhering the sales strategies Maintaining DFS accuracy by effective utilisation of APO and BI reports Identify opportunities for enhancing the counter share at every store by Focus on enhancing the premium product mix at every store2. Network Management Maintain good relationship with all retail partners and ensure comprehensive product availability across all stores Ensure regular inclusion of new stores in the A class category Maintain good relations with key retail partners and have a pre-decided standard frequency of visiting them Regularly collect competitor intelligence data & share with reporting manager3. Schemes & Marketing Communications Ensure any pricing or scheme related communication is shared with all retail partners on time and understood well Ensure deployment and utilization of the POSMs at the retail touch points and ensure proper product placement and display4. People Management Have specific agenda for monthly meetings with third party ISPs & Demonstrators, review their productivity as per norms of the BU and take necessary actions Engage high performers and maintain lower employee turnover rate within the team Ensure complete team is onboarded with product knowledge and placed at relevant counters Constantly provide on the job training to team on customer handling and FABing Regularly align team on focused products, active schemes or offers during festivals/ season and weekend activities Manage the attendance and grooming of team and guide them on maintaining relations at store5. Operational Efficiency Improvement Maintain collection period as per the norms of the BU and organization. Significant reduction in the age of the inventory > 90 days Seamless coordination with the local support team HR, Sales Administration, IT, Supply Chain, Service for smooth running of operations and meeting the market commitments Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager Providing regular feedback to HO on any new market development / competitor activities / improvement in the existing product range

Constantly explore new sites in the assigned area and identify the influencers and decision makersDrive the demand for Decorative & Architectural Lighting and Premium Lights through residential and hospitality projectsManaging overall performance of the brand stores in the area and ensure its gross margins and profitability is maintainedSmoothen the sales achievement over the complete month (higher frequency of billing) billing to a higher number of customersIdentify opportunities for enhancing the value market share for every product category within the business unitWork closely on the leads provided by influencers, architects and IDs and ensure maximum conversionsKeep a close track on the sales prospects (funnelling)Maintain cordial and working relations with key accounts, architects and interior designers.Organise engagement programs in brand store towns to enhance the confidence of key influencers, architects and IDs in the brand and tap business opportunities. Drive relationship programs effectivelyFocus on the key drivers of the business in each territory and thus create a long-term sustainable business.Ensure regular market scanning to capture updated information on sites, influencers and competitionEnrol maximum architects on the TISVA architect appDeliver effective brand and product awareness presentations (including updates on new launches and schemes) to the key influencersVisit customer sites and provide innovative lighting solutionsNote:- Looking for Candidates who has experience into Project sales.

Key Responsibilities:Deliver monthly training and OJT for store teams.Evaluate staff performance on demo delivery, sales, and data capture.Managing staff trainings & responsible for driving staff performance parameters. Conduct store audits and performance evaluations. Analysis customer insights & provide business improvement plans. Location -Zone: East- Kolkata- 1 vacancyZone- Central- Based at Hyderabad (Handling- AP, Telangana, Mp&CG, Gujarat) - 1 Vacancy Zone- North - Delhi/NCR- 1 Vacancy

Role & responsibilities 1. Vendor Quality Performance: Reduce supplier defect rate thru supplier audits, drive corrective action plans, improve supplier training programs.2. Vendor Development and Improvement: Increase number of suppliers with certified quality management systems (e.g., ISO 9001) by providing support and guidance to suppliers in achieving certification, conduct supplier development workshops. 3. Implement process improvement projects with key suppliers by Implementing value stream mapping, facilitate Kaizen events, implement lean manufacturing principles.4. Cost Reduction and Efficiency: Reduce the cost of poor quality (COPQ) from suppliers by analysing root causes of quality issues, implement preventive actions, negotiate cost recovery with suppliers.5. Improve supplier responsiveness and lead times6. Relationship Management: Improve supplier satisfaction scores by Conducting regular supplier performance reviews, address supplier concerns promptly. Technical Skills: Knowledge of quality management systems: ISO 9001, AS9100, IATF 16949 (depending on the industry)Quality control methodologies: Six Sigma (Yellow/Green Belt), Lean Manufacturing, 8D problem-solvingStatistical analysis: Ability to interpret data and use statistical tools for process improvementAuditing skills: Experience conducting supplier audits and evaluating complianceUnderstanding of manufacturing processes: Knowledge of manufacturing processes relevant to FMCD industry.

Role & responsibilities Through knowledge of Raw Material market like Steel, Aluminum Alloy, Cast Iron, Plastic.Through knowledge of Injection Molding, Pressure Diecasting , Fabrication ,Packaging etc.Excellent negotiation skillsExecution of Long-Term contracts and Spot BuyingSupplier Selection and Onboarding process - Compliance Excellent Communication Skill and Stake Holder Management

ROLE DESCRIPTION Job Title / Level / Band Position Reports into Product In-Charge Why this Role exists; and how it contributes to the overall mission/objective of the organisation Job purpose is to implement / deliver end-to-end management of Sales delivery in Product portfolio following objectives : - - - - - - Lead entire Distribution expansion within the state to deliver business growth & profitability Deliver sales strategies for achievement of the targets End to end ownership of initiatives to drive counter share & Market Share of USHA products Ensure strong distributor / dealer management with a view of enhanced market share of USHA products Managing Efficiency of People Support Team for improving performance and provide resources END RESULTS Sales Plan Achievement MAJOR ACTIVITIES - - Operationally own the achievement / sales objectives of the respective products & Categories Complete ownership of delivery of secondary sales : in terms of targets, revenues and margins in all the products that are being sold in the state & drive sales teams productivity to achieve the assigned targets. Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the state - - Co-ordinate with the local SCM / Logistics teams to ensure that adequate inventory stock of product is maintained for the state in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer - Identify new account opportunities through screening and market assessment, estimate volume and deliver the sales numbers through existing / new distribution network. - - Complete ownership of delivery schemes from announcement to closure for dealers in the State. Develop and maintain an efficient distribution network to ensure the comprehensive availability of companys products and services across the region to achieve or exceed the sales targets Channel Development / Management / Expansion - End-to-end ownership of dealer appointment process and take guidance / support from Regional Managers as and when required - - - Implement incentive plan for dealers & retailers from time to time and continuous engagement of retailers. Ensure timely collections from the retailers / dealers / distributors and all the reconciliations happen on an on-going basis without any fail. Further work towards addressing the pain-points of channel partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to the Regional Managers if need be. - - - Continuously monitor and push for enhanced counter share across dealers in ones territory. Deliver optimum brand visibility and proper POS usage. Ensure availability of POS material to the Distributors & Dealers Ensure availability of stocks and right model mix of Usha products followed by securing the right / enhanced display of stocks in the stores / retail / dealer touch-points. Product Visibility Market Share - Drive implementation of different initiatives / activities that help in enhancing the market share of USHAs products in terms of sales promotions, visibility campaigns, roadshows, etc. - - Provide feedback on the market and competitors to the regional managers. Competitor activity / Market share Review various initiatives launched by competitors and their impact on the sales. Report such activities along with learnings and suggestions for replicating best practices. - - - - - Participate in trade shows and all others public relation events, as required. Provide leadership so that FLSPs are well motivated and engaged to stay and contribute effectively to the organisation. People Management Review & Compliance Ensure skill up-gradation of sales teams through exposure to various training and learning initiatives Timely review the sales productivity, delivery and team performance of the FLSPs Review distributor stocks, secondary sales, market share (dealer wise), competitor activity and provide qualitative inputs to the Regional managers

Role & responsibilities State Head (Utility Lighting) Sales Plan Achievement Develops Sales plans, secondary schemes and budgets to achieve or exceed the annual sales for the region. Develop existing channel and appointment of new channel as per the need of the territory.Monitor and control the sales budget to ensure optimum utilization of resources in the region Conduct regular market visits to check beat plans, competitor activity and continuously search for new opportunities in order to increase sales in the region Contribute to the sales plans by providing proactive information on product quality, customer service, problems / issues, pricing, promotion activities required, etc.Forecasting monthly product forecast for adequate availability of stocks with respect to sales budget.Identify new areas to appoint stockiest/substokiest for territories where direct selling is difficult. Channel Development / Management / Expansion Facilitate development and maintenance of efficient distribution network to ensure the comprehensive availability of companys products and services across the region to achieve or exceed the sales targetsDrive market development initiatives at regional level through secondary schemes deployment, promotions plan, etc Drive implementation of attractive incentive plan for retailers from time to time and continuous engagement of retailers.Work closely with regional heads to identify strategies for expanding the distributors and dealers network. Drive relationship management with Key / top channel partners / distributors and retailers within the Region.Preferred candidate profile Educational Qualifications: Graduate/MBARelevant Experience: 10 to 15 years with exposure to State sales rolesMust have handled Lighting distribution products.Personal Characteristics & BehaviorsIndividual credibility & knowledge of local marketStrong selling & communication skillsCreative, self-driven and result orientedCollaborative and should be good on conflict management

Role & responsibilities:Outline the day-to-day responsibilities for this role.Preferred candidate profile:Specify required role expertise, previous job experience, or relevant certifications.Perks and benefits:Mention available facilities and benefits the company is offering with this job.

ROLE DESCRIPTION Job Title / Level / Band FRONTLINE SALES PERSON (FLSP) Department Integrated Business Summarize as to why this Role exists & how it contributes to the overall objectives of the organization Responsible for implementation of the sales strategies of the business line in the assigned territoryAchievement of the sales target for the territory through an effective secondary driven sales plan Ownership of driving secondary sales in the market with the help of LASMs Enhance market shares by enforcing the right product mix and business partners selection in the assigned territory improving the numeric and weighted distribution Team / Reporting Relationship : The position reports into State Head of the product line External Business Partners dealers, distributors, retailers FLSP Expectations from the Role / Job END RESULTS MAJOR ACTIVITIESSales Target (AOP) Achievement Achievement of sales targets for the assigned territory by ensuring both - correct product mix and business partner selectionEnsure higher frequency of primary and secondary sales orders throughout the monthFocus on complete range selling and repeat orders from the retail partnersIdentify opportunities for enhancing the value market share for every product category within the business unit in the assigned territoryWork closely with the business partners and their salesman and establish good working relationships in the market Distribution Network Management Ensure appointment of distributors, direct dealers and retailers in the assigned territory as per the business plan Constantly monitor the performance of the business partners identify the non-performers and take corrective actionsMaintain good relations with key retailers and visit them regularlyEnsure new / focussed product launches are placed in every potential retail outletHandhold new business partners and provide them with all the necessary support to sustain and deliver Catalyse the process of execution of partner sales orders and ensure timely processing of invoicing and product deliveries Lost customer analysis review channel attrition regularly and take corrective actions as and when required Schemes & Marketing CommunicationsEnsure schemes are very well understood by the business partners and their salesmanEnsure maximum partners show interest and qualify for the schemes and their productivity is enhanced during the scheme periodensure implementation of various BTL activities in the retail counters in close coordination with trade marketing - GSBs, in-shop branding, display of dummy product, other POSM, etc. Highlight any POSM / marketing requirement to the reporting manager and trade marketingKeep a tap on the competitors activities and share a consolidated report on their launches, schemes, pricing, POSMs, etc at a regular frequency to the manager END RESULTS MAJOR ACTIVITIESPeople ManagementEnsure TPAs are oriented and inducted well into the system and are considered an extended part of the systemEnsure LASMs understand the pricing & schemes well and they brief the retail partners and their salesman during their beatsEnsure the ISPs are familiar with the USPs of the focussed/ new products and they demonstrate FAB well Constantly review the performance of the associates as per their productivity criteria, beat plans and take corrective action wherever requiredIdentify the hi-pots amongst the team of associates and refer them to Manager / HR for higher responsibilitiesMonitor the training / job related skill requirements of the associatesOperational Efficiency ImprovementMaintain collection period as per the norms of the BU and organisationEnsure effective utilisation of various sales force automation appsReview the performance of the territory and develop a learning attitude to understand AOP, APO, BI and DFS for better business understandingReduce the inventory beyond 90 days Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting managerProvide market information and feedback on competitor schemes / offerings to reporting manger.Provide daily/ monthly sales report to reporting manager Major Challenges Lack of standardisation of pricing across the distribution channels of the organisation Lack of long-term secondary schemes prevent engaging of retail partners and frequent billing pattern Lack of regular and frequent billing during the month Complete product related information being made available to the business partners during new launches (Product catalogues, presentations, videos and tutorials) Higher rate of attrition at the LASM level fully trained resource exits, and the new incumbent takes time to settle down (cost of hiring and training is also involved) Key Decisions this job will facilitate Selection of the retailers to be aligned to a distributorProduct mix to be made available at a retail counterRegular beats of the LASMTown-wise sales and distribution plan in the territoryInstrumental in selecting LASMs and identification of top and non-performers Skills & Knowledge Educational Qualifications: Graduate or Post graduate in any stream Relevant Experience: 2 to 5 years of relevant experience in Small Appliances / Electricals / Paint / other durables c. Personal Characteristics & Behaviours: Strong business acumen Good communication and analytical skills Self-driven, result and achievement oriented Team player Street smart with a desire to travel local and upcountry Ownership

ROLE DESCRIPTION Front Line Sales Personnel Position Reports into Product In-charge Why this Role exists; and how it contributes to the overall mission/objective of the organisation Job purpose is to implement / deliver end-to-end sales delivery at the frontline by way of market development activities, sales initiatives, ensuring right visibility and driving promotions at dealer / distributor level. Expectations from the Role / Job END RESULTS MAJOR ACTIVITIES Sales Achievement - Complete ownership of delivery of secondary sales : in terms of product group wise, SKU wise, dealer-wise in terms of achievement of targets & numbers - Appoint new dealers within the territory assigned and ensure proper coverage / conversion of existing / new dealers. - Facilitate execution of dealers orders (for new and existing dealers) at point of sales. Ensure optimum secondary sales by timely executing the mandate given by the PICs. - Work closely with the dealers to ensure right demand forecasting and proactively sharing the information with the Product In-charges - Support Product In-charges in sales promotion and scheme execution activities Promotion - Ensure counter share objectives are met at dealer touch-points. Further Management strengthen the visibility of USHA products in those dealer locations in terms of dedicated windows, in shop branding panels, pillars, etc. - Execute launch programs in terms of having the right placement and promotion of new products - Execute various schemes that are launched to incentivise the channel and ensure high productivity / sales achievement through such schemes and initiatives. - Provide trainings to the in-shop promoters, salesmen at dealer point of sales and support them for any queries / issues related to the product / service.

ROLE DESCRIPTION Job Title / Level / Band FRONTLINE SALES PERSON (FLSP) Department / Location Summarize as to why this Role exists & how it contributes to the overall objectives of the organization Responsible for implementation of the sales strategies of the business line in the assigned territoryAchievement of the sales target for the territory through an effective secondary driven sales plan Ownership of driving secondary sales in the market with the help of LASMs Enhance market shares by enforcing the right product mix and business partners selection in the assigned territory improving the numeric and weighted distribution Team / Reporting Relationship : The position reports into State Head of the product line External Business Partners dealers, distributors, retailers Expectations from the Role / Job END RESULTS MAJOR ACTIVITIESSales Target (AOP) Achievement Achievement of sales targets for the assigned territory by ensuring both - correct product mix and business partner selectionEnsure higher frequency of primary and secondary sales orders throughout the monthFocus on complete range selling and repeat orders from the retail partnersIdentify opportunities for enhancing the value market share for every product category within the business unit in the assigned territoryWork closely with the business partners and their salesman and establish good working relationships in the market Distribution Network Management Ensure appointment of distributors, direct dealers and retailers in the assigned territory as per the business plan Constantly monitor the performance of the business partners identify the non-performers and take corrective actionsMaintain good relations with key retailers and visit them regularlyEnsure new / focussed product launches are placed in every potential retail outletHandhold new business partners and provide them with all the necessary support to sustain and deliver Catalyse the process of execution of partner sales orders and ensure timely processing of invoicing and product deliveries Lost customer analysis review channel attrition regularly and take corrective actions as and when required Schemes & Marketing CommunicationsEnsure schemes are very well understood by the business partners and their salesmanEnsure maximum partners show interest and qualify for the schemes and their productivity is enhanced during the scheme periodensure implementation of various BTL activities in the retail counters in close coordination with trade marketing - GSBs, in-shop branding, display of dummy product, other POSM, etc. Highlight any POSM / marketing requirement to the reporting manager and trade marketingKeep a tap on the competitors activities and share a consolidated report on their launches, schemes, pricing, POSMs, etc at a regular frequency to the manager END RESULTS MAJOR ACTIVITIESPeople ManagementEnsure TPAs are oriented and inducted well into the system and are considered an extended part of the systemEnsure LASMs understand the pricing & schemes well and they brief the retail partners and their salesman during their beatsEnsure the ISPs are familiar with the USPs of the focussed/ new products and they demonstrate FAB well Constantly review the performance of the associates as per their productivity criteria, beat plans and take corrective action wherever requiredIdentify the hi-pots amongst the team of associates and refer them to Manager / HR for higher responsibilitiesMonitor the training / job related skill requirements of the associatesOperational Efficiency ImprovementMaintain collection period as per the norms of the BU and organisationEnsure effective utilisation of various sales force automation appsReview the performance of the territory and develop a learning attitude to understand AOP, APO, BI and DFS for better business understandingReduce the inventory beyond 90 days Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting managerProvide market information and feedback on competitor schemes / offerings to reporting manger.Provide daily/ monthly sales report to reporting manager Major Challenges Lack of standardisation of pricing across the distribution channels of the organisation Lack of long-term secondary schemes prevent engaging of retail partners and frequent billing pattern Lack of regular and frequent billing during the month Complete product related information being made available to the business partners during new launches (Product catalogues, presentations, videos and tutorials) Higher rate of attrition at the LASM level fully trained resource exits, and the new incumbent takes time to settle down (cost of hiring and training is also involved) Key Decisions this job will facilitate Selection of the retailers to be aligned to a distributorProduct mix to be made available at a retail counterRegular beats of the LASMTown-wise sales and distribution plan in the territoryInstrumental in selecting LASMs and identification of top and non-performers Skills & Knowledge Educational Qualifications: Graduate or Post graduate in any stream Relevant Experience: 2 to 5 years of relevant experience in Small Appliances / Electricals / Paint / other durables c. Personal Characteristics & Behaviours: Strong business acumen Good communication and analytical skills Self-driven, result and achievement oriented Team player Street smart with a desire to travel local and upcountry Ownership

Role & responsibilities Sales Achievement -Complete ownership of delivery of secondary sales : in terms of product group wise, SKU wise, dealer-wise in terms of achievement of targets & numbersAppoint new dealers within the territory assigned and ensure proper coverage / conversion of existing / new dealers.Facilitate execution of dealers orders (for new and existing dealers) at point of sales. Ensure optimum secondary sales by timely executing the mandate given by the ASM.Work closely with the dealers to ensure right demand forecasting and proactively sharing the information with the Area Manager.Promotion Management -Support Area Manager in sales promotion and scheme execution activitiesEnsure counter share objectives are met at dealer touch-points. Further strengthen the visibility of USHA products in those dealer locations in terms of dedicated windows, in shop branding panels, pillars, etc.Execute launch programs in terms of having the right placement and promotion of new products Execute various schemes that are launched to incentivise the channel and ensure high productivity / sales achievement through such schemes and initiatives.Provide trainings to the in-shop promoters, salesmen at dealer point of sales and support them for any queries / issues related to the product / service.Note:- Looking for candidates who has experience into B2C/Channel Sales /Retail sales /distributor management* Graduation is mustAge should be below 40yrs

Role & responsibilities:Outline the day-to-day responsibilities for this role.Preferred candidate profile:Specify required role expertise, previous job experience, or relevant certifications.Perks and benefits:Mention available facilities and benefits the company is offering with this job.

Role & responsibilities - Sourcing new/alternate products and new/alternate suppliers based on the organization needs and finalise based on the competitive Cost, Quality, Service, Technology & Delivery. This involvesMaintain supplier data base of related products i.e. Air Cooler, Room heaters, Water dispensers, Water Heaters etc.Sending out RFI/RFQTarget costing and negotiationAssist R&D in new product launchNDA/Contract sign-off with new suppliersBe apprised of new technology and innovations- Role proposes to also own end to end cost management” of category “Home comfort”. This encompassesMonthly cost updation basis latest commodity prices and agreed price revision policyRaising/seeking approval on NFA for above and ensuring on-time price porting Scouting cost efficiency projects across products/suppliers in line with organisation’s target and ensuring implementation/realisation of committed savings with meet/beat attitudeWorking on supplier’s strategy (Consolidation, localisation, manufacturing footprint optimisation etc.) and ensuring implementationBenchmarking of FGs with competition on cost and quality Benchmarking prices of Tier-2 components Tear down/MOC validation at agreed frequencySettling defectives (RTVs) sent back to suppliersEnsuring implementation of engineering changes, proposed by UILEnsuring compliance with laid down processesEnsuring legal contract sign-off in place