Vice President - Client Marketing Analytics

As a member of the Client Marketing Analytics team at Citi, your role will involve transforming data into actionable insights to optimize marketing strategies across various channels and lines of business. Situated within Analytics & Information Management (AIM), Citi's internal analytics center, your primary goal will be to enhance client engagement and ROI through data-driven decisions. Key Responsibilities: - Manage marketing partnerships, evaluate campaign performance, and optimize ROI - Analyze event data to assess its impact on client engagement and ROI, providing recommendations for future events - Analyze client engagement across digital platforms and social media to optimize content placement for acquisition and engagement - Develop and maintain dashboards to monitor marketing performance, deliver real-time insights, and enhance reporting capabilities using advanced platforms - Identify and recommend future marketing strategies, continuously improve processes using Generative AI tools, and translate data into actionable insights regarding consumer behavior - Communicate findings to business partners and senior leaders, ensuring that data analysis informs marketing investment decisions - Analyze marketing program performance and business initiatives, including forecasting key indicators, and collaborate with internal and external stakeholders to build, implement, track, and improve decision strategies - Develop and implement data-driven recommendations using analytical and segmentation methodologies - Integrate profitability drivers to make pricing and offer recommendations - Perform ad-hoc analytical requests - Manage, evaluate, and mentor a team of analysts, including performance reviews, compensation, and staffing decisions - Appropriately assess risk in business decisions and ensure compliance with applicable laws and regulations Qualifications Required: - Master's or Bachelor's degree in a quantitative field (Engineering, Technology, Computer Science) with over 10 years of experience in analytical solutions delivery and team leadership - MBA with a specialization in Analytics or Marketing is also welcome - Proven ability to lead and mentor analysts, possess strong analytical and problem-solving skills - Experience with large datasets, data warehousing, and data extraction techniques - Excellent communication and interpersonal skills - Familiarity with marketing analytics, marketing effectiveness, marketing measurement & optimization, and financial services experience - Experience with marketing automation and web analytics platforms, as well as data visualization tools Please note that this job description provides a high-level overview of the work performed, and other job-related duties may be assigned as required.,