5 Segmentation Strategies Jobs

You will be part of a global leader in integrated growth and transformation, dentsu, which operates in approximately 120 countries with a team of around 68,000 employees. Within dentsu, Merkle, a leading customer experience management firm, specializes in delivering personalized, data-driven marketing strategies that drive growth, engagement, and loyalty for clients. As a member of this dynamic team, you will be responsible for the following: - Designing, executing, and optimizing personalized digital experiences across web and mobile platforms using Adobe Target. - Developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates. - Analyzing data and user behavior to identify opportunities for optimization and personalization. - Collaborating with cross-functional teams to implement targeted campaigns and initiatives. - Staying updated on industry trends and best practices in digital marketing, personalization, and optimization. - Providing training and guidance to team members on Adobe Target functionalities and best practices. - Monitoring and reporting on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement. - Having an understanding of A4T integration, tag managers such as Adobe Launch, GTM, Tealium, etc., and implementing Adobe Web SDK. - Building Web Analytics KPIs, Technical Requirements, and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for various business partners. - Being well-versed in Adobe Analytics features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.). - Utilizing tool expertise in Adobe Target and Adobe Launch. In addition, the following skills are required for this role: - Basic understanding of JS, HTML, and CSS. - Proficiency in Adobe suite and MS Office tools, especially Excel and PowerPoint. - Excellent communication and analytical skills. - Ability to manage and prioritize multiple concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism. - Comfort with remote video collaboration tools such as Zoom and Teams. If you have 2 to 4 years of experience and are located in Pune, this opportunity is ideal for you to contribute to the innovative and impactful work at dentsu and Merkle.,

As an Eloqua Administrator, your primary responsibility will be to ensure the smooth functioning of the Eloqua instance to meet business and marketing requirements. You will be involved in various aspects of system configuration and administration, starting from the setup and configuration of Eloqua to managing user roles and permissions for enhanced security and workflow efficiency. Your role will also involve setting up and optimizing automated workflows for lead nurturing, customer segmentation, and email marketing. Troubleshooting technical issues related to Eloqua, including campaign execution, email delivery, forms, landing pages, and integrations will be a crucial part of your daily tasks. Additionally, you will be responsible for ensuring seamless integration between Eloqua and CRM systems like Salesforce, as well as maintaining integrations with other tools and platforms such as web analytics, CMS, and social media. Your expertise in using Eloqua's API to build custom integrations and automate data transfers will be essential for effective data management and governance. Data quality maintenance, lead management, and database management within Eloqua will be key focus areas to ensure accurate audience targeting and lead nurturing. You will also play a vital role in assisting with the creation and execution of email campaigns, landing pages, forms, and other marketing automation tasks. Monitoring and managing regular updates to the Eloqua platform, ensuring system upgrades and maintenance, and handling the complex process of merging Eloqua instances will be part of your responsibilities. Your technical expertise, experience in marketing automation platforms, problem-solving skills, and relevant certifications will be invaluable in fulfilling the requirements of this role. In addition to technical qualifications, a Bachelor's degree with at least 3 years of IT experience as an Eloqua Administrator is required. Preferred qualifications include experience in digital marketing or marketing automation and familiarity with data privacy regulations such as GDPR and CCPA. Your knowledge of marketing automation principles, web technologies, CRM integration, and data privacy regulations will be crucial for success in this role. Proficiency in API integration, data management, and problem-solving skills will enable you to optimize email campaigns and workflows effectively while managing multiple projects with attention to detail.,

The Business Analytics Int Analyst is a developing professional role. You will deal with most problems independently and have some latitude to solve complex problems. You will integrate in-depth specialty area knowledge with a solid understanding of industry standards and practices. It is essential to have a good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/job family. Your role will involve applying analytical thinking and knowledge of data analysis tools and methodologies. Attention to detail is crucial when making judgments and recommendations based on the analysis of factual information. You will typically deal with variable issues with potentially broader business impact. Professional judgment is required when interpreting data and results. Communication skills are key, as you will need to break down information in a systematic and communicable manner. Developed communication and diplomacy skills are necessary to exchange potentially complex/sensitive information. Your role will have a moderate but direct impact through close contact with the business's core activities. The quality and timeliness of service provided by you will affect the effectiveness of your own team and other closely related teams. Responsibilities: - Gather operational data from various cross-functional stakeholders to examine past business performance. - Identify data patterns & trends, and provide insights to enhance business decision-making capability in business planning, process improvement, solution assessment, etc. - Recommend actions for future developments & strategic business opportunities, as well as enhancements to operational policies. - May be involved in exploratory data analysis, confirmatory data analysis, and/or qualitative analysis. - Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings. - Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities. - Work closely with internal and external business partners in building, implementing, tracking, and improving decision strategies. - Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets, by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency. Qualifications: - 4-7 years of relevant experience. - Advanced process management skills, organized, and detail-oriented. - Curious about learning and developing new skillsets. - Positive outlook with a can-do mindset. Education: - Masters/University degree or equivalent experience. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.,

The Business Analytics Int Analyst role is ideal for a developing professional who can independently handle various tasks with some flexibility to solve complex problems. By integrating specialized knowledge with industry standards, you will gain a solid understanding of the team's role in achieving sub function objectives. Your analytical thinking and expertise in data analysis tools will be crucial in making informed judgments and recommendations based on factual information. You will be dealing with variable issues that may have a broader business impact, requiring professional judgment when interpreting data and results. Effective communication skills are essential for exchanging complex information with internal and external stakeholders. Responsibilities: - Gather operational data from different cross-functional stakeholders to analyze past business performance. - Identify data patterns and trends to provide insights for enhancing business decision-making in areas such as business planning, process improvement, and solution assessment. - Recommend actions for future developments, strategic business opportunities, and operational policy enhancements. - Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies. - Continuously improve processes and strategies by exploring new data sources, tools, and capabilities. - Collaborate with business partners to build, implement, track, and improve decision strategies. - Assess risks when making business decisions, ensuring compliance with laws, rules, and regulations. Qualifications: - 4-7 years of relevant experience. - Advanced process management skills with strong organizational and detail-oriented capabilities. - Keen interest in learning and developing new skill sets. - Positive outlook with a can-do mindset. Education: - Masters/University degree or equivalent experience. This job description offers a comprehensive overview of the role's responsibilities and qualifications. Additional job-related duties may be assigned as necessary.,

The Business Analytics Analyst role is a developing professional position that involves dealing with most problems independently and having the latitude to solve complex issues. As a Business Analytics Analyst, you will apply analytical thinking and utilize knowledge of data analysis tools and methodologies. Attention to detail is crucial when making judgments and recommendations based on factual information. Your responsibilities will include gathering operational data from various cross-functional stakeholders to analyze past business performance, identifying data patterns and trends, and providing insights to enhance business decision-making capabilities in areas such as business planning, process improvement, and solution assessment. You will be involved in exploratory data analysis, confirmatory data analysis, and/or qualitative analysis, translating data into consumer or customer behavioral insights to drive targeting and segmentation strategies. It will be essential to communicate findings clearly and effectively to business partners and senior leaders. Additionally, you will focus on continuously improving processes and strategies by exploring and evaluating new data sources, tools, and capabilities. Collaboration with internal and external business partners is key in building, implementing, tracking, and improving decision strategies. It is important to assess risk appropriately when making business decisions, with a focus on safeguarding Citigroup, its clients, and assets by ensuring compliance with laws, rules, and regulations. This includes adhering to policies, applying sound ethical judgment, and escalating, managing, and reporting control issues with transparency. Qualifications for this role include 3-5 years of relevant experience, a curiosity for learning and developing new skillsets, excellent data and technical skills with hands-on experience in Python, Pyspark, and SQL. You should possess advanced analytic ability and problem-solving skills to proactively address business questions with innovative data-driven solutions. Previous working experience in a quantitative field, particularly in the Financial/Credit Card industry, is preferred. Strong communication and interpersonal skills, organizational skills, attention to detail, flexibility, and adaptability to a matrix work environment are also required. A positive outlook with a can-do mindset is essential. The ideal candidate for the Business Analytics Analyst position will hold a Masters/University degree or equivalent experience. Please see the requirements listed above for the most relevant skills and contact the recruiter for any additional complementary skills. If you require a reasonable accommodation due to a disability when using our search tools or applying for a career opportunity, please review the Accessibility at Citi. You can also view Citis EEO Policy Statement and the Know Your Rights poster.,