Key Result Areas
    Supporting Actions   
   Market Mapping- Geographic and behavioural segmentation   
  -   Analysing Market trend / customer behavior on uses (only price reduction OR value addition)   
-   Assessement of scope scale of opportunity   
-   Industry client-specific implications , recommendations and conclusions   
   
  -   Meet existing customers to understand their applications/requirements.   
-   Identify new customers based on feedback received from existing customers.   
-   Prepare report of mapping Geographically defining uses customerwise / consumption of various products used by them   
-   Segregate customers showing interest in our product for trials   
-   Plan for product approvals for customer s application first where customer is looking for value addition   
  To lead and implement annual Business plan for defined products which are aligned to the business goals.   
  -   To roll-out annual business target into monthly targets. Work closely with sales team to achieve the business goal / Objectives.   
-   To ensure better-quality coordination with the plant and with logistics for prioritizing production according to the orders, dispatches and market demands.   
-   Encourage customer visits to develop better networking in the markets and improve relations across the hierarchy with key customers.   
-   To review the Business Development planned for the next month and assess the progress on development   
-   Take pricing calls within the norms provided   
-   Provide lead inputs for IMM for monthly demand forecasting and back casting   
  Managing and building Channel partners to enhance market share   
  -   To focus on the regions wherein there is a need of good channel partners.   
-   Ensure that Standard operating procedures to appoint a right channel partner for selection is followe'd.   
-   Ensure proper agreements for existing and new distributors.   
-   Review channel performance on a periodic basis and set targets.   
  Training -sales team   
  -   Streamline new application   
-   Routine business once new application developed   
-   Troubleshooting on failures at customer end   
   
    
    
    
    
  -   Fequent discussions with sales team on new application development   
-   Joint visit with sales team to educate them how to technically explain customer   
-   Conduct trials in their presence   
-   Prepare a guide on trouble shooting   
-   Handover the business developed on new application to sales team for routine sales activities   
  Work with the team on timely collections for Credit management and to mitigate risk   
    
    
    
  -   To share and review Ugahi targets across each regions   
-   To monitor and review the receivables and ensure timely collections   
-   Control over dues and ensure to minimize cases of pending receivables.   
-   To review credit limits, security and credit days for direct customers and distributors.   
-   Conduct annual reviews of the channel and propose appropriate plans.   
-   To make sure securities for the credits given to distributors.   
-   Ensure that SOP and policies are followe'd regarding credit management.   
  People management   
    
  -   Give clear goals to the team and build team s KRAs for the year   
-   Continually Train the team with product know-how and knowledge/interactions to gather market understanding and provide inputs for new application developments.   
-   Monitor and review team s performance on monthly basis and according to the HR policies.   
-   Ensure implementation of all the HR processes and policies   
  Promotions awareness   
  -   Ensure brand promotion and awareness across the region assigned.   
-   Prepare an annual calendar and Ensure participation in important exhibitions for business networking and brand building.   
-   Prepare advertising/promotion strategy and implement print media (magazines, journals) for brand promotion once approved.   
-   Collaborate with Technical Institutes for New Product development or Technical know-how of existing products   
   
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