Job
Description
We are looking for a results-driven Senior PPC Specialist to lead and manage our paid search, shopping and display marketing campaigns across platforms such as Google Ads, Bing, Meta, LinkedIn, and others. The ideal candidate will have a strong analytical mindset, a passion for data, and proven experience in driving ROI-focused campaigns. This role requires a strategic thinker who can plan, execute, and optimize paid campaigns to meet business goals. Responsibilities Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and paid social media platforms (Meta, LinkedIn, Instagram, etc.). Conduct in-depth keyword research, audience targeting, and competitive analysis. Create compelling ad copy, landing page recommendations, and A/B testing strategies. Monitor daily performance metrics, analyze trends, and generate performance reports. Manage campaign budgets and bidding strategies to maximize ROI. Collaborate with design and content teams for creative asset development. Implement conversion tracking, tag management, and remarketing strategies. Stay up-to-date with PPC trends, tools, and best practices. Mentor junior team members and contribute to the overall digital marketing strategy. Create, manage and optimize product feed and on Google Merchant Center, Meta Commerce Manager Troubleshoot issues withthe product feeds and the merchant center Key Requirements: 48 years of hands-on experience in PPC campaign management. Expertise in Google Ads , Meta Ads Manager , LinkedIn Ads , Bing Ads , and other paid platforms. Strong understanding of Google Analytics , Google Tag Manager , Google Merchant Center and conversion tracking. Experience with tools like SEMrush , Ahrefs , Google Keyword Planner , or SpyFu . Proficiency in data analysis and using Excel or Google Sheets for reporting. Strong written and verbal communication skills. Google Ads and/or Meta Blueprint certifications are a plus. Preferred Qualifications: Bachelors degree in Marketing, Business, or a related field. Experience working in an agency or fast-paced environment. Knowledge of SEO and how it complements paid search campaigns. Experience with eCommerce or lead generation campaigns. Interested candidates are invited to submit their resumes to career@sourcedeskglobal.com.
