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Unica Campaign Execution Specialist

Unica Campaign Execution Specialist

IBM

3 - 8 years

3 - 7 Lacs

bengaluru

Posted:23 hours ago| Platform:

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Skills Required

unica campaign campaign execution sql campaign management testing tools digital marketing email marketing google adwords data segmentation eloqua marketing automation online marketing social media marketing html facebook marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include:

Prepare campaign performance diagnostics to develop actionable tactical insights.

Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience.

Validate the workflow against Campaign requirements.

Test the waterfall and validate it with a database.

Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise

Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool

Experience in Campaign Testing Methodology

Expertise in SQL and other testing tools

Excellent communication skills

Preferred technical and professional experience

Exposure to multiple marketing platforms for campaign management operations.

Hands-on experience in data segmentation to generate target audience.

Skilled in all required email testing before deployment such as multivariate

Ambitious individual who can work under their direction towards agreed targets/goals.

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Unica Campaign Execution Specialist