Job Description
Roles and Responsibilities
- Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder , Cloud Pages, SMS, and push notification campaigns.
- Experience with Salesforce Data Cloud or any other Customer Data Platform software.
- Deep understanding of data modelling, integration architectures and data governance best practices.
- Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
- Translate client requirements in detail, well to understand technical and functional documentation.
- Implement data integration processes to bring together data from various sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
- Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
- Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
- Experience on Website and mobile app event tracking, API integrations and SDKs.
- Experience on Salesforce connectors, scripting languages, knowledge of JSON data structure and should be excellent with SQL.
- Understanding of key design patterns and large data volume limitations and best practices.
- Understanding of data sharing and visibility considerations and how these play into platform architecture.
Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud etc.) to push/pull data
Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
Experience in Real Time Integration Management like Marketing Cloud Personalization and ability to design and develop 1:1 customer experience, channel optimization and configure next best action on salesforce marketing cloud platform.
Experience in Persona Building, Data Activation, Personalization, manage delivery and generate insights using Audience Studio
- Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
- Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.
Essential Skills and experience
10 to 13 years of experience in SFMC (Email Studio, Journey Builder, Interaction Studio, CDP, Einstein, Automation studio etc.), Data Cloud, MCP
Experience in gathering and documenting requirements for marketing applications
Full life cycle implementation experience using various SDLC methodologies.
Excellent communication skills in both verbal and written English
Experience to participate in the proposals and estimations
Strong customer service focus
Engaging and friendly personality
Collaborative, flexible and a team player
Desirable Skills and experience
Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience with technologies and processes for mobile, loyalty and social media technologies, solutions, and strategies
Experience with marketing customer data model
