Trade Marketing Officer

7 - 11 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Trade Development & Field Force Manager at Electrolux, your primary responsibility will be to deliver exceptional shopper experiences to drive sell out. You will play a key role in bringing Taste, Care, and Wellbeing experiences to life on the shop floor in an engaging manner for consumers. Your tasks will include creating and aligning monthly, quarterly, and yearly Trade activity plans, collaborating with trade partners for effective implementation, and evaluating results to enhance profitable sell out. Key Responsibilities: - Develop a compelling trade strategy for your country to enhance consumer in-store experiences and support company business goals - Translate the trade strategy into yearly plans per Key Account, aligning with business priorities and product launches - Select activities that drive ROI and collaborate with internal stakeholders including sales and product line colleagues for successful plan execution - Create a yearly trade promotions plan per key customer, propose effective mechanics for promotions and events, and ensure proper execution in stores - Conduct post-promotion analysis and provide recommendations to optimize trade promotions - Oversee in-store execution by bringing brand stories to life, implementing regional retail guidelines, and deploying communication materials accordingly - Manage trainers and supervise the training of shop floor assistants and brand promoters to ensure a good understanding of brand stories and product benefits Qualifications Required: - Expertise in delivering outstanding retail experiences - Energetic, team player, agile in adapting to different situations, and open to feedback and collaboration - Bachelor's degree in Electrical, Mechanical, Electronics, or a Master's in Business Administration in Marketing - Minimum of 7 years of marketing experience and people management skills Additional Details: You will be encouraged to collaborate with all functions within the company and actively participate in the Trade Community in the region. Sharing ideas, learning from others, and working closely with leaders at both country and regional levels are essential aspects of this role. Additionally, you may be assigned temporary additional roles or projects to further develop your capabilities within Electrolux. Fluency in English, both oral and written, is crucial for effective communication. This role involves working in an office environment with regular working hours and occasional domestic and international travel. Your commitment to health and safety is mandatory, and following guidelines to ensure your well-being and that of others is a priority.,

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