Trade Marketing Lead

About Alkem Laboratories Limited: Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations, and nutraceuticals in India and globally over 50 countries. The company has consistently been ranked amongst the top five pharmaceutical companies in India. Alkem's portfolio includes renowned brands like Clavam, Pan, Pan-D, and Taxim-O, which are among the top 50 pharmaceutical brands in India. The role: As a Trade Marketing Manager at Alkem, your primary focus will be on developing and implementing effective trade marketing strategies to enhance the productivity and efficiency of the field force. You will be responsible for driving the performance of the field force through strategic planning and execution of trade marketing initiatives. Your key responsibilities will include formulating and optimizing trade marketing programs, conducting evaluations of merchandising and promotions, managing vendor relationships, and collaborating with internal stakeholders. Responsibilities: - Develop and implement trade marketing strategies to improve productivity and efficiency - Optimize trade marketing programs to enhance strategic effectiveness - Evaluate merchandising, promotions, and commercial projects to refine trade marketing processes - Monitor in-store performance and assess trade activities to achieve optimal ROI - Collaborate with trade marketing agencies to manage field force deployment and POSM execution - Coordinate with vendors and internal sales teams to ensure consistent in-trade execution - Manage operational work related to trade promotions, schemes, events, and conferences - Participate in fieldwork to assess trade activity performance and suggest improvements - Enhance and maintain sales materials for accessibility by the field force team - Collaborate with sales and marketing teams to ensure consistent brand proposition - Design and execute Trade Marketing initiatives to drive merchandising strategies Qualifications: - Educational qualification: Bachelor's degree/ master's degree in business, sales & marketing, or a related field - Professional Experience: 5+ years of experience in managing trade marketing operations, preferably in a FMCG/ Pharma OTC segment,