TL or Associate Manager Training Pharmaceutical Sales

Job Description

The incumbent will be responsible for developing and implementing a comprehensive learning strategy that enhances the knowledge, skills, and capabilities of the sales force. This role requires a blend of strategic thinking, instructional design, digital innovation, and strong facilitation skills to drive business growth by improving field force effectiveness. The incumbent will work closely with Sales, Marketing, Medical Affairs, and HR teams to ensure training programs align with business goals and regulatory requirements. The role demands a proactive approach to capability building, leadership development, and digital learning adoption along with great facilitation skills. Key Responsibilities: 1. Training Strategy & Design Develop and execute a national training strategy aligned with business objectives and sales force needs. Design and implement blended learning solutions, incorporating classroom training, virtual sessions, e-learning, and field coaching. Integrate pharma sales analytics into training programs to help teams make data-driven decisions. 2. Sales & Product Training Conduct comprehensive product training covering pharmacology, disease areas, and competitor benchmarking. Design scenario-based learning and case studies to improve clinical conversations with Healthcare Professionals (HCPs). Train sales teams on objection handling, scientific detailing, and HCP engagement strategies. Develop and update therapy-based selling programs to enhance disease-focused engagement. Ensure sales teams are well-versed in RCPA (Retail Counter Prescription Audit) and can use it effectively for doctor conversion. 3. Leadership Development & Coaching Design and implement Leadership Development Programs for First-Line Managers (FLMs) and Second-Line Managers (SLMs). Coach sales managers on team leadership, business acumen, and strategic execution. Develop and deploy coaching interventions to strengthen field effectiveness. 4. Digital Learning & Innovation Implement LMS (Learning Management System) tracking to monitor learning engagement and completion. Drive adoption of virtual reality (VR) and augmented reality (AR) for immersive sales training. Leverage podcasts, webinars, and mobile learning apps to provide continuous learning opportunities. 5. Field Coaching & On-the-Job Training Conduct joint fieldwork sessions with MRs and managers to provide real-time coaching. Implement structured Day in the Field’ programs to bridge the gap between training and execution. Develop an on-the-job training playbook for managers to enhance real-world selling skills. 6. Training Effectiveness & Impact Measurement Implement Kirkpatrick’s model to measure training effectiveness at multiple levels. Track post-training performance improvements in sales metrics, customer engagement, and compliance adherence. Develop feedback mechanisms to continuously improve training content and delivery. Prepare monthly and quarterly reports for leadership, highlighting training ROI. 7. Stakeholder Collaboration & Business Alignment Work closely with Sales, Marketing, and Medical Affairs to align training with business goals. Partner with HR to integrate training initiatives into performance management and career development. Engage with external consultants, industry experts, and academic institutions for best-in-class learning solutions. Organize national and regional sales training conferences to reinforce learning and motivation. Qualifications & Experience: Education: Bachelors in pharmacy, Life Sciences, or Business; MBA preferred. Experience: 8+ years in pharmaceutical sales and training, with at least 5 years in a training role. 8 – 12 years Experience in leading large-scale training programs and sales capability development. Exposure to digital learning tools and modern instructional design techniques. Certifications (Preferred): Instructional Design, Facilitation, Coaching, or Leadership Development certifications. Experience with Gagne’s Nine Events of Instruction is an added advantage. Train the Trainer, Certification in Facilitation, Diploma in Training and Development.