TikTok Paid Marketing Specialist – UK-Based Agency

TikTok Paid Marketing Specialist – UK-Based Agency

Location:

Type:

TikTok Paid Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimise TikTok paid campaigns, including TikTok Shop ads.
• Manage budgets, targeting strategies, and creatives to maximise ROAS and CPA.
• Work closely with creative teams to brief TikTok-native ad content.
• Analyse data daily, report on performance, and deliver actionable insights.
• Stay up-to-date with TikTok trends, platform updates, and compliance requirements (CAP, ASA).

What We’re Looking For:

• 2+ years’ experience running TikTok paid social campaigns

  (agency or in-house).
• Proven results in e-commerce and TikTok Shop campaigns.
• Strong understanding of TikTok Ads Manager, pixel tracking, and audience building.
• Confident working with GA4, Looker Studio, and reporting tools.
• Commercial mindset with strong analytical and creative skills.
• UK digital advertising compliance knowledge preferred.

Desirable:

• International campaign experience.
• TikTok Academy or Meta Blueprint certifications.

If you’re passionate about TikTok marketing and want to join a growing UK agency team, we’d love to hear from you.

To Apply: