Therapy Lead Oncology

• Drive marketing excellence in Oncology and Hospital brands through execution and adoption of global brand strategies among country teams
• Guide country marketing teams on development of product management process
• Project Manage new product ideations for Oncology and Hospital Portfolio with cross functional teams in backend.
• Provide best in class strategic insights that shape/develop product strategy e.g. Patient Journey, development and alignment of strategic plan assumptions and forecasts.
• Develop comprehensive outside-in strategic perspective on patients, customers, competitors, payors, and regulators to support the brand growth and success.
• Integrate research, intelligence, analytics and intuition to generate insights that enable fact-based decision making for countries
• Develop Global Strategic Guidance for brands. Work closely with country marketing teams to develop robust marketinginitiatives.Provide appropriate direction for effective implementation of the marketing strategy and promotional initiatives.
• Review Brand Plans and provide insights on growth drivers.
• Content development for HCP engagement portal
• Training and development of country sales/marketing teams on new launches

Operating Network:

Internal: Portfolio team, product development team, SCM, Country teams, COE

External: Advertising agencies/Country Consultants

Qualifications

Educational & Experience:

oPharma / Science background with post-graduation in management from a premier institution, with at least 8-10 years experience in pharma marketing and sales. Prior experience in Oncology/Hospital/Immunology preferred.

Key Personal Attributes

• Strong Analytical skills
• Ability to develop strong customer connect
• Ability to work with cross-functional teams across different parts of the world with high degree of collaborations.
• Ability to get deep customer and TA knowledge
• Strong internal and external networking skills
• Demonstrate logical and persuasive skills

Mandatory Skills