Therapy Lead - Emerging Markets

International Marketing Emerging Markets

Therapy Lead:Cardiometabolic/ Neuropsychiatry /Onco-Biosimilar/Gastro-pain/Anti-infective

Location: Hyderabad, Corporate Office

Developing brand plans/strategies for the product range including short term (Quarterly / Annual) and co-orchestrate long term (Strategic) planning

Stakeholder management internal cross functional teams and external agencies to cohesively deliver on marketing objectives and drive sales.

Innovation development responsible to evaluate new product opportunities (pipeline) to expand and grow business.

Market penetration strategy along with market research and gathering competitor insights from consumers / Healthcare Practioners to support Brand Strategies and track Brand equity.

Interaction with KOLs in assigned countries

Implementing marketing plans for target pool of audience

Product Branding- Contribute to growth of existing brands and launch new products successfully.

Brand plan review and implementation

Promo material development

Strategy design for new products launch

Manage A&P & drive efficiency for Marketing programs/activities- Conduct customized marketing activities to yield more business from new customers, to brick wall/ sustain existing business and contribute to future growth.

Handling product Promotions and Managing conferences,meetings, scientific symposia, CMEs.

Market research (IMS)- Conduct market analysis for competitor brands and utilize insights for Brand growth.

Field visit to selected countries to understand the key challenges and to provide robust plan

Desired qualifications

• Undergraduate/Masters in Life sciences/Pharmacy
• Marketing and Business Administration

Desired experience

At least 10+ years of experience in Pharmaceutical Industry, out of which more than 7-8 years in marketing.

International marketing experience, focused on brand building, new launches is desirable (not mandatory)

Cardiometabolic/ Neuropsychiatry /Onco-Biosimilar/Gastro-pain/Anti-infective

Knowledge and Skills

Technical Knowledge/Skills

Brand Management

Marketing

Product Launch

Communication Skills

Interpersonal Skills

Presentation Skills

Adaptability

Knowledge of current market trends

Budget and project management skills