Territory Sales In charge (FMCG)

Job Title: Territory Sales In-Charge (P&G Division)

Location: Burdwan

Company Overview

INR 1,400 crore

Job Purpose

Territory Sales In-Charge

Key Responsibilities

1. Sales & Business Performance

• Drive and deliver

  secondary (retail/outlet) sales targets

  as per AOP.
• Plan beat-wise sales routing to maximize daily productivity.
• Monitor SKU-wise and outlet-wise sales performance and take corrective actions.
• Ensure achievement of

  monthly, quarterly, and annual sales objectives

  .

2. Distribution & Market Coverage

• Strengthen distribution reach by onboarding new retail outlets.
• Ensure

  no market remains vacant or weak

  within the assigned territory.
• Improve

  outlet productivity

  through focused SKU and category selling.
• Maintain optimal product availability and visibility across channels.

3. Channel & Retailer Management

• Build strong trade relationships with retailers, wholesalers, and market influencers.
• Resolve trade-level issues promptly to maintain business continuity.
• Educate retailers on

  scheme benefits, product guarantees, and new launches

  .
• Ensure adherence to company trade terms and commercial guidelines.

4. Scheme & Market Execution

• Execute company schemes, consumer offers, and display drives with 100% compliance.
• Track scheme ROI and retailer adoption.
• Improve brand presence through

  POSM deployment, merchandising, and planogram compliance

  .

5. Field Discipline & Governance

• Ensure daily attendance, market visit reporting, and call closure discipline via SFA/HRMS tools.

outlet count, SKU listing, order book, and scheme trackers