Territory Business Manager

Territory Business Manager

Purpose:

Key responsibilities:

• Achieve Primary and Secondary Sales Targets and build advocacy for our company.
• Responsible for creating Primary Orders from Distributors and generating Secondary Demand from Retailers.
• Responsible for converting in-active and new distributors into active ones through trade activities.
• Responsible for sharing Season-to-date results with Regional Business Manager for review.
• Responsible for promotional activities through Farmer events and Field Demonstrations.
• Participate in Review-cum planning meetings with MDOs and Regional Managers.
• Coach the MDOs through On-the-job Training.

Tasks:

• Conduct scheduled calls to Distributors, Retailers and Nurseries and also accompany MDOs in their calls/ visits.
• Visit Distributors to make sales order, collect payments and gather information on competitor's placement.
• Select the plots for promotional activities like Crop Shows, Field Day, Farmer events etc. and organize them with the help of MDOs.

Knowledge requried:

• Sales and Marketing of Agri-inputs
• Indian Seed Industry
• Agri-Business trends
• Competitor Profile

Key Competencies:

• Product Knowledge
• Channel Management
• Market Intelligence
• Selling Process