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Territory Business Manager

Territory Business Manager

Achnet

2 - 5 years

4 - 8 Lacs

kolkata

Posted:1 day ago| Platform:

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Skills Required

market development san agribusiness product placement market intelligence channel management product sales talent management secondary sales retail outlets

Work Mode

Work from Office

Job Type

Full Time

Job Description

Achieve Primary and Secondary Sales Targets and build advocacy for our company
Responsible for creating Primary Orders from Distributors and generating Secondary Demand from Retailers
Understand the causes for product return, unsold stock, demand variation etc
and communicate to upward management
Responsible for converting in-active and new distributors into active ones through trade activities
Responsible for sharing Season-to-date results with Regional Business Manager for review
Ensure timely updation of sales dashboards and trackers
Responsible for promotional activities through Farmer events and Field Demonstrations Participate in Review-cum planning meetings with MDOs and Regional Managers Coach the MDOs through On-the-job Training
Tasks: Conduct scheduled calls to Distributors, Retailers and Nurseries and also accompany MDOs in their calls/ visits
Visit Distributors to make sales order, collect payments and gather information on competitors placement
Visit Retailers and Nurseries to create advocacy for products and take Sales Orders for ones Distributors
Merchandise retail outlets periodically
Communicate monthly targets and monthly travel plans to concerned teams
Provide Live Tehsil-wise Maps of Retailers to all MDOs
Select the plots for promotional activities like Crop Shows, Field Day, Farmer events etc
and organize them with the help of MDOs
Territory Business Manager Purpose: Achieve sales target and product placement-on-ground targets in the assigned territory through managing a team of Market Development Officers (MDOs)
2 Key Interactions Internal Stakeholders Executives from Purpose Marketing Seek information on market requirement and activities
Human Resource Issues related to work policies, compensation, Sales Seek information on sales in different regions
External Stakeholders Distributors and Retailers, Other channel partners Seek information with regards to product performance, competition, future products, and market trend
Farmers, Growers Seek information regarding their demand and expectations
Role Requirement Minimum Experience 2-5 yrs
Educational Qualification Degree / Diploma in Management / Agri-business / Agriculture or related stream
Knowledge Required Sales and Marketing of Agri-inputs Indian Seed Industry Agri-Business trends Competitor Profile Key Competencies Product Knowledge Market Intelligence Channel Management Selling Process Farmer First People Edge Execution Excellence Innovation

QUALIFICATIONS

Must Have Skills

Sales

Marketing

Channel Management

Market Intelligence

Product Knowledge

Selling Process

Good To Have Skills

Agri-Business trends

Competitor Profile

Execution Excellence

Innovation

People Edge

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