Team Leader - Digital Marketing - Fortis La Femme, GK II

Role & responsibilities

• Creating concepts and content for marketing collateral such as brochures, pamphlets, flyers, leaflets, direct mail etc.
• Maintaining regular flow of information about Hospital on website
• Promote the hospital in the doctors community through personal visits, publicity, advertisement, brochures and group meetings, CME programs etc.
• Organize CME's / Seminars and lectures for promotion of the activities and services of the medical faculty and specialties
• Organizing Community outreach program: neighborhood camps, school tie ups, community branding.
• Work closely with the brand team towards conceptualizing new initiatives to place Fortis La Femme top of mind recall across the web.

PR and Digital marketing

• Work closely with the digital agency to ensure deliverables and time lines for implementation and execution of all campaigns
• Ensure regular content mapping across website and external media properties
• Use video sharing websites to upload Testimonials of patients, Photo Sharing, Doctors bytes to ensure Fortis La Femmes online brand presence.
• Ensuring the broken links across website is fixed and regular cleaning up is done
• Regularly study the landing pages and make sure errors and bugs are rectified and fixed
• Ensure all changes in the organization are reflected appropriately on the site and related social media
• Ensure that the yearly budget is allocated evenly for every quarter and further divided into monthly budgets as per the online marketing plan
• Calculate weekly /monthly ROI on media spends.
• Forward the report weekly to the reporting authority and get the feedback.
• Analyze data, and generate reports, letters and news bulletins of or for the department.

Any job assigned on time to time by the superiors

Preferred candidate profile

Required Education:

• Graduate /PGDBM in Marketing

Experience

2-4 yrs of relevant experience

Knowledge and Specific Skills

Good knowledge of computers

Networking skills with Doctors /Corporate

Analytical skills

Lead through honesty and Integrity