Team Leader - Digital Marketing

Atlas Copco

7 - 12 years

5 - 8 Lacs

pune

Posted:4 days ago| Platform:

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Skills Required

digital media ppc team management email marketing campaign management account management seo digital marketing marketing strategy analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Strategic Leadership Develop and execute a comprehensive digital marketing strategy covering PPC, SEO, email marketing, display, retargeting, and marketing automation
Translate business objectives into integrated campaigns with clear KPIs and measurable outcomes
Drive innovation through the integration of AI tools and data-driven insights for campaign optimization
Team Management & Collaboration Manage and lead a team of Digital Marketing Specialists
Oversee workload allocation, performance management, and professional development
Foster collaboration with creative, design, and account management teams to deliver cohesive campaigns
Campaign Oversight & Optimization Oversee planning, execution, and reporting of all digital campaigns
Consolidate insights across channels into actionable dashboards and reports
Ensure performance goals, budgets, and timelines are consistently met
Stakeholder Engagement Act as the primary point of contact for all digital marketing activities within Brand Studio
Present strategies, results, and recommendations to senior stakeholders
Ensure all initiatives align with global brand guidelines and business priorities
To succeed, you will need Qualifications & Experience Requirements: Master s degree in Marketing, Communications, Digital Media, or a related field
Minimum 7 years of experience in digital marketing, with at least 2 years in a people management role
Proven expertise in PPC, SEO, marketing automation, and multi-channel campaign management (B2B experience preferred)
Strong knowledge of Google Ads, Analytics, Looker Studio, SEO tools, and marketing automation platforms

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