Job
Description
Cvent is looking for a Team Lead to help plan and execute marketing campaigns for Europe region for our MICE and transient technology solutions for hotels and destinations You will report to the marketing manager in India and work closely with UK and US counterparts The ideal candidate will have a good understanding of integrated, multi-channel marketing programmes across the entire customer journey, ideally in B2B marketing, in the technology sector or the hospitality industry The candidate should be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with physical, virtual and hybrid events and corporate communications In This Role, You Will: Develop optimized, targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions for hotels, venues and destinations Generate leads for our sales team to achieve sales bookings targets Build and maintain relationships with strategic marketing partners in the Europe region Curate content for the marketing campaign to support local campaign needs Plan and execute online demos/webinars and promote them in the region through various channels (email, paid social, generic social, etc) Work effectively across creative, content, digital, social, martech and operations teams across multiple regions to achieve goals Manage, measure, track, and report on metrics to evaluate campaign results and effectiveness across the mix Heres What You Need: 6-8 years of experience in marketing Excellent written and verbal communication skills Creative thinker, team player, detail-oriented, organised, self-motivated and effective communicator Strong knowledge of online & digital marketing techniques for inbound marketing, of developing outbound e-marketing nurture campaigns An understanding of the hospitality industry Experience executing B2B campaigns across Europe Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations Experience of integrated marketing communications and creating campaigns which are executed across the mix
