Team Lead, Email Analytics

What you will be doing:

1.Lead the Email Center of Excellence: Define and implement processes, standards, and best practices for email optimization within the team.

2.A/B Testing Strategy & Execution:

a.Develop a robust A/B testing roadmap, identifying key hypotheses for testing email elements (subject lines, CTAs, body copy, layout, send times, personalization, etc.).

b.Design and execute A/B tests with statistical rigor, ensuring accurate data collection and analysis.

c.Monitor test performance closely, identify statistically significant results, and interpret their implications.

3.Conversion Rate Optimization (CRO): Proactively identify opportunities to improve email conversion rates across all campaigns and events.

a.Analyze user behavior within emails and on landing pages to uncover friction points and areas for improvement.

4.Reporting & Insights:

a.Develop and maintain comprehensive reports on email campaign performance, A/B test results, and overall email conversion trends.

b.Present clear, concise, and actionable insights and recommendations to the email marketing team, broader marketing team, and business stakeholders.

c.Translate complex data into easily understandable narratives that drive strategic decisions.

5.Tool & Technology Acumen:

a.Stay abreast of the latest email marketing tools, A/B testing platforms, and emerging technologies, particularly those related to AI and machine learning for content optimization.

b.Evaluate and recommend new tools or features that can enhance our email capabilities and efficiency.

6.AI-enabled Solutions for Content Strategy:

a.Explore, pilot, and integrate AI-powered tools and agentic solutions to optimize email content creation, personalization, and segmentation strategies.

b.Develop prompts and workflows for AI agents to generate variations of email copy, subject lines, and calls to action for testing.

7.Knowledge Sharing & Training:

a.Act as an internal expert on email optimization, sharing the best practices and insights with the wider marketing team.

b. Develop training materials and conduct workshops to upskill team members on A/B testing and email conversion principles.

8.Collaboration: Work closely with content creators, designers, data analysts, product marketing, and sales teams to ensure a cohesive and optimized customer journey.

What you will need for this position:

1.Bachelors degree in marketing, Business Statistics, or a related field.

2. At least 5 years of progressive experience in email marketing, with a strong focus on A/B testing, conversion rate optimization, and data analysis.

3.Proven track record of improving email performance metrics (open rates, click-through rates, conversion rates, revenue per email).

4.Demonstrated experience with various email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, Mailchimp, HubSpot).

5.Solid understanding of statistical significance and A/B testing methodologies.

6.A/B Testing Expertise: Deep understanding of A/B testing principles, experimental design, sample size calculation, statistical significance, and common pitfalls. Ability to design, execute, and analyze complex A/B tests.

7.Data Analysis & Interpretation: Strong analytical skills with the ability to extract meaningful insights from large datasets. Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics, internal CRM data) to understand user behavior and campaign performance.

8.Conversion Rate Optimization (CRO) Principles: Solid grasp of CRO best practices, understanding user psychology, journey mapping, and identifying conversion blockers.

9.Email Marketing Platform Proficiency: Hands-on experience with at least one enterprise-level Email Service Provider (ESP) or Marketing Automation Platform (MAP) for campaign setup, segmentation, and reporting.

10.Reporting & Presentation Skills: Ability to create clear, concise, and compelling reports and presentations for various stakeholders, effectively communicating complex data and insights.

11.Communication Skills: Excellent written and verbal communication skills, crucial for collaborating with cross-functional teams and presenting findings.

12.Problem-Solving: A curious and investigative mindset, able to identify problems, formulate hypotheses, and devise data-driven solutions.

13.Attention to Detail: Meticulous attention to detail is critical for setting up accurate tests and analyzing results.