Teaching Journalism & Mass Media - content creation & copywriting

dynamic and creative faculty member

engages and persuades

Key Responsibilities

• Teaching & Training

• Teach fundamentals of

  content ideation, writing, and adaptation

  across platforms (print, digital, broadcast, social media).
• Guide students in

  storyboarding, scripting, and narrative building

  for campaigns and news features.
• Demonstrate how a

  single piece of content

  can be repurposed effectively across

  newspapers, print ads, websites, and social media posts

  .
• Train students to evaluate the

  impact of different writing styles, tones, and formats

  on audience perception.
• Introduce students to the psychology of messaging – how narratives influence engagement, trust, and recall.

• Curriculum Development

• Develop practical assignments and projects that involve

  multi-platform content adaptation

  .
• Create case studies showcasing

  successful content campaigns

  in journalism, PR, and digital marketing.

• Mentorship

• Coach students in producing

  content portfolios

  that demonstrate versatility and creativity.
• Help students develop the ability to

  craft content strategies

  aligned with brand goals or editorial needs.

Desired Skills & Expertise

• Strong background in

  journalism, content writing, advertising, or digital storytelling

  .
• Proficiency in

  adapting narratives

  for print (articles, headlines, campaigns), digital (blogs, social posts, infographics), and broadcast (scripts, captions).
• Deep understanding of

  audience psychology, media consumption patterns, and response-driven content

  .
• Hands-on knowledge of

  social media tools, SEO basics, and platform-specific trends

  .
• Ability to inspire creativity while teaching

  clarity, conciseness, and impact

  in content creation.

For Application - s.pillai36773@paruluniversity.ac.in