SYSTEMS ADMINISTRATOR, TECHNOLOGY OPERATIONS

As an Ad Operations Analyst, you will contribute towards monitoring, setting up of campaigns in WMC Owned and Operated platforms to ensure campaigns are executed flawlessly. The candidate will be knowledgeable in current SEO best practices and work with teams to setup and optimize all search ad content to increase performance. Understanding clients goals and objectives and ensure campaigns are setup to achieve these goals. What You ll Do Work closely with internal teams to guarantee client satisfaction on both programmatic and direct campaigns Manage day-to-day deliverables w.r.t ad campaigns across the companys owned and operated properties as well as any external distribution platforms Implement, monitor performance, and proactively surface opportunities including maximization or expansion of bid strategies. Run periodic analysis to assess performance of bid strategies and make optimization recommendations. Determine the appropriate bidding strategy and attribution model. Review audience strategy, determine and recommend appropriate measurement models, and factor for key levers like device, brand versus non brand (structure), specific conversion types, etc. Keyword research for both SEO and PPC campaigns and create and manage paid search ad campaigns What You ll bring B.E. or B.Tech. degree in Computer Science or another graduate equivalent stream Candidate with excellent articulation and communication skill set 1 - 2 years of experience in Ad Operations domain Willing to work in rotational shifts, including PST hours Strong familiarity with ad serving technologies, platforms and tools with hands on working experience Hands on knowledge on at-least one ads tool Google Ad Manager, Google Ad words, Google Analytics Campaign Optimization across Display/Search Platforms Trafficking across Display/Search Platforms Search Engine Optimization (SEO)