Summer Intern

Job Description

Ayekart has launched the Ration Riders initiative to bridge the gap between street vendors and essential supplies through a mobile distribution system. This initiative aims to provide easy access to daily necessities while creating a structured sales channel for vendors. As part of this internship, students will be engaged in studying: Holistic vendor behaviour insights: How vendors make procurement decisions under uncertainty, especially in contexts combining perishability, storage constraints, and cost considerations. Exploration of loyalty program viability: Studying and suggesting retail loyalty schemes for the small, often cash-driven street vendor segment. Understanding of digital readiness and pooling preferences: Studying how vendors perceive and adopt digital solutions (eg, mobile apps, delivery scheduling), or how collective procurement models may reduce operational burdens and costs. Exploring incentive systems for vendor retention and acquisition , such as referral programs, exclusive deals in the street vending ecosystem. As part of this internship, students will be engaged as Sales Onboarding Interns, responsible for Sales Executives (FSEs) in vendor onboarding, promotional activities, and market research to drive sales and expand Ayekart s network. Intern Responsibilities: Street Vendor Onboarding Support: To identify and approach street vendors. Educate vendors about Ayekarts mobile distribution system. Help vendors complete the onboarding process on the Ayekart portal. Sales Promotion Customer Engagement: Support in conducting product demonstrations and promotional campaigns. Engage with street vendors to create awareness and encourage order placements. Maintain a log of vendor interactions and feedback. Market Research Insights Collection: Observe vendor behaviour and preferences for data analysis. Gather insights on pricing, demand trends, and brands used by them. Provide feedback reports to help improve sales strategies.