Strategy Lead

Position - Strategy Lead

Location - Mumbai & Gurgaon (2 Position)

Client - Leading MNC Advertising Agency.

Key Responsibilities:

Media Strategy:

• Craft integrated media strategies by seamlessly blending traditional and digital media channels.
• Collaborate with cross-functional teams to ensure data-driven media strategies that aligns with client objectives.
• Drive innovation in media strategy/planning, identifying new opportunities and trends in the evolving media landscape.

Client & Stakeholder Management:

• Act as a strategic advisor to key clients, guiding them on effective media strategies.
• Work closely with internal teams to innovate and develop impactful campaigns for clients.
• Lead client presentations, client pitches showcasing media strategies and insights, and performance strategies.

Performance & Optimization:

• Utilize media research tools, audience insights, and analytics to refine media strategies.
• Stay ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies effectiveness.

Key Requirements:

• Experience in media strategy
• Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).
• Exceptional client management, leadership, and presentation skills.
• Ability to translate business objectives into high-impact media strategies.
• Prior experience in a media agency is highly preferred.