Store Manager

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards

achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level

of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Customer focus: Driving Net : Promoter Score

• Greeting customers when they enter store and coaching the team to do the same

• Displaying commitment towards providing exceptional Customer Service and ensuring that

• Lenskart associates also treat Customer Satisfaction as a priority

• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team

• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People Development :

• Assisting in recruiting and selecting high potential staff

• Providing effective on-the-job training and guidance to team members making use of company training modules

• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates

• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan

• Understanding the reasons for attrition and taking measures to control it

Cash & Inventory Management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds

• Ensuring availability of required merchandise and services

• Conducting stocktakes regularly Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed

• Performing the necessary quality checks for the new products

• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved

• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standard

SOP adherence & implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees

• Updating colleagues on business performance, new initiatives and other important issues

• Scheduling the teams shift timings to meet the stores business needs and demands

• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & Maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store

• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Personal attributes & competencies

• Minimum qualification: Graduate

• Ability to act as a link between strategy and execution

• Ability to develop and inspire people to achieve their best

• Ability to build rapport and trusting relationships

• Ability to understand stated and unstated needs of the customer and offer solutions

• Clear communication and active listening skills

• Ability to adapt to a changing environment and openness to learn

• Proactive task ownership, result-orientation, and customer-orientation

• Ability to multitask and organize activities based on priority