State customer marketing Executive - Retail

The State Customer Marketing Executive - Retail plays a key role in our Marketing team, contributing to the creation and nurturing of globally beloved brands. Our focus is on establishing meaningful connections with people worldwide, honoring our brands" legacies while reinventing them for the contemporary world and the future. We thrive on a profound understanding of consumer behaviors, trends, and technologies, utilizing our ingenuity and creativity to highlight our brands" uniqueness and purpose, making them central to celebrations everywhere. Through our advertising and marketing efforts, we celebrate diversity and challenge stereotypes, fostering an inclusive culture that values and supports talents across various domains. As a State Customer Marketing Executive - Retail, your responsibilities encompass various critical areas: Outlet Management: - Conduct market surveys in collaboration with the Sales team to assess and finalize outlets - Ensure proper installation, maintenance, and upkeep of installations at vendor outlets, along with handling billing processes - Implement outlet mapping based on the Promotion Plan, deploying promotional elements as per the Activity calendar - Drive innovation in Signage Elements such as racks, main shop signage, gondolas, etc. - Maintain monthly scores for Territory Sales Executives (TSEs) and Team Leaders (TLs) in online and offline platforms - Manage contracts for rental outlets and obtain legal team approvals - Oversee documentation, stock registers, bills, purchase orders (POs), goods received advice (GRAs), and team attendance Brand Communication and Visibility: - Collaborate with the Senior Customer Marketing Manager to develop brand communication strategies across different channels - Supervise signage execution in the state through vendor coordination - Implement visibility strategies and monitor execution - Select outlets for brand implementation in alignment with the Sales team - Utilize outlets as a medium to enhance brand visibility, imagery, and demand generation through effective consumer activations Budget Management: - Coordinate with the manpower agency for activities like claim settlements - Ensure accurate budget utilization at the state level Analytics: - Monitor and report performance to the Customer Marketing Manager, deriving actionable insights for enhancement - Provide feedback to the regional marketing and sales teams based on competitor analysis and plan performance Training and Development: - Conduct training sessions for third-party execution personnel, aligning with the Regional/National Trade Marketing teams - Train promoters as per incentive schemes and ensure alignment with marketing activities and standards through regular communication and meetings This role offers flexibility and emphasizes inclusivity, aiming to create a culture where everyone feels valued and can contribute significantly to our shared goals. If you are inspired to be part of a transformative journey in consumer products and brand-building, this opportunity could be the perfect fit for you.,