STAFF FOR ROAD SHOW MARKETING CAMPAIGN

ROAD SHOW CAMPAIGN – TRAVEL EXPO 2026

Common Job Role – Campaign Team

Campaign Start: January 2026
Campaign Origin: Thrissur, Kerala
Campaign Coverage:

• All Taluks in each district
• All Districts of Kerala
• Campaign Type:
• Running Vehicle Travel Expo / Mobile Promotion

Positions Covered Under This Role

• Campaign Coordinator (Male – Team Lead)
• Marketing Executives (Male / Female)

(This is a common role description applicable to all team members, with role-specific responsibilities defined internally.)

Role Purpose

To successfully execute a state-wide road show travel expo campaign using a moving promotional vehicle, aimed at brand promotion, lead generation, public engagement, and awareness creation for Sirra International’s travel and tourism services.

Campaign Team Structure (Per Vehicle)

• 1 Driver
• 1 Campaign Coordinator (Leads the campaign)
• 2 Marketing Executives (Notice distribution & promotion)

Key Responsibilities (Common for All Team Members)

Campaign Execution

• Travel continuously across all taluks and districts in Kerala
• Participate in mobile travel expo promotions
• Support smooth daily movement and scheduling of the campaign vehicle

Marketing & Promotion

• Distribute notices, brochures, and promotional materials
• Communicate clearly with the public about:
• Travel packages
• Study abroad services
• Tour & holiday offerings
• Encourage inquiries and lead collection

Public Interaction

• Engage with pedestrians, shop owners, institutions, and local communities
• Answer basic customer questions politely and professionally
• Represent the company brand positively at all locations

Coordination & Reporting

• Follow instructions from the Campaign Coordinator
• Assist in documenting:
• Locations covered
• Public response
• Leads generated
• Maintain discipline and team coordination throughout the campaign

Additional Responsibilities – Campaign Coordinator

• Lead and manage the daily campaign schedule
• Coordinate with Head Office / Operations Team
• Ensure marketing executives perform their duties effectively
• Handle on-ground decision-making
• Submit daily campaign progress reports

Eligibility Criteria

• Campaign Coordinator: Male candidate
• Marketing Executives: Male or Female
• Willingness to travel extensively across Kerala
• Physically fit for outdoor promotional work
• Good communication skills (Malayalam mandatory; Hindi/English preferred)
• Team-oriented, disciplined, and responsible
• Ability to stay on the road for extended campaign periods

Preferred Skills

• Experience in marketing, promotions, road shows, or field campaigns
• Basic understanding of travel / tourism services
• Confidence in public interaction
• Ability to work under supervision and follow schedules

What We Offer

• Campaign-based salary / daily allowance
• Travel support during campaign
• Opportunity to work in a state-wide high-visibility promotion
• Performance-based continuation opportunities

Contact / Application

Email: booking@sirraindia.com
Phone: 7902563000

Job Type: Full-time

Pay: ₹9,771.65 - ₹35,776.78 per month

Work Location: In person