Sr. SEO Manager

Job Description:

• SEO Strategy & Leadership

  • Develop, implement, and manage comprehensive SEO strategies aligned with overall business goals.

  • Lead keyword research, content gap analysis, and competitive benchmarking.

  • Stay ahead of algorithm updates, industry trends, and SEO best practices.

• On-Page & Technical SEO

  • Oversee site audits, crawl diagnostics, and technical SEO enhancements (site speed, structured data, mobile optimization, indexing, etc. ).

  • Collaborate with product, UX, and engineering teams to ensure SEO-friendly site architecture and development.

• Content Optimization

  • Partner with content, editorial, and marketing teams to ensure content is optimized for organic visibility and user intent.

  • Guide the creation of SEO-driven landing pages, blog posts, and website content.

• Off-Page SEO & Authority Building

  • Build and manage strategies for link acquisition, digital PR, and brand authority growth.

  • Monitor backlink health and disavow harmful links when necessary.

• Analytics & Reporting

  • Track, analyze, and report on SEO performance metrics (rankings, traffic, conversions, revenue impact).

  • Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

  • Provide actionable insights and recommendations to leadership and stakeholders.

• Team Leadership & Collaboration

  • Manage and mentor SEO specialists, executives, or external agencies.

  • Work closely with paid media, content, product, and development teams for an integrated marketing approach.

• 5-8+ years of proven SEO experience, ideally in a senior or managerial role.

• Strong expertise in technical SEO, content optimization, and link building .

• Deep understanding of Google algorithms, ranking factors, and SEO tools .

• Experience managing large-scale websites and complex SEO projects.

• Analytical mindset with strong skills in data analysis and reporting.

• Excellent communication, project management, and leadership skills.

• Familiarity with HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, etc. ) is a plus.

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