Sr. Performance Marketing Consultant - Travel

Senior Performance Marketing Consultant

Location:

Engagement:

About the Company

award-winning, family-owned travel company

Role Overview

You will own the company's growth engine from funnel design to revenue optimization.

Your mandate: build and execute a performance marketing ecosystem that drives predictable, profitable customer acquisition across digital channels while aligning with the brand's creative and experiential ethos.

Key Responsibilities

• Performance Strategy:

  Build and execute cross-platform media strategies (Meta, Google, YouTube, OTA platforms) that deliver efficient growth and measurable ROI.

• Acquisition & ROI Optimization:

  Drive down CAC and improve customer LTV; establish benchmarks for first-time revenue per traveler and campaign profitability.

• Attribution & Analytics:

  Implement end-to-end tracking (GA4, Tag Manager, CRM integrations) and create dashboards that connect marketing data to real-world sales.

• Campaign Management:

  Launch and scale always-on campaigns, experiment with creatives, and iterate based on real-time insights and conversion behavior.

• Market Expansion:

  Identify new audience clusters, both domestic and international; tailor acquisition funnels for each.

• Cross-Functional Collaboration:

  Work closely with the content, brand, and tech teams to align creative narratives with performance goals.

• Automation & AI:

  Use scripts, APIs, and AI tools to streamline ad ops, reporting, and optimization loops.

Ideal Profile

• 610 years of performance marketing experience, preferably in

  D2C, travel, or hospitality

  .
• Proven record of achieving or surpassing

  ROAS > 4

  and maintaining

  CAC under ?3,000

  .
• Strong grasp of

  GA4, Meta Ads, Google Ads, Supermetrics, Mixpanel, or Looker Studio

  .
• Analytical mindset with creative instincts understands both

  growth math and human behavior

  .
• Can function independently, but also scale and mentor a team when required.
• Bonus: experience collaborating with creative-first or culturally rooted brands.
  

What Success Looks Like

• CAC stabilized between ?2,0002,500.
• ?3 ROI within the first 90 days.
• Predictable, transparent lead-to-sale funnel.
• Real-time dashboards for management visibility.
• Repeatable, scalable acquisition frameworks.
  

Engagement & Compensation

• Flexible consulting engagement

  retainer + performance-linked incentives

  .
• Access to leadership, creative resources, and the freedom to design your own stack, tools, and dashboards.
• Potential long-term role in the company's marketing transformation journey.