Sr. Performance Marketing Consultant - Travel

6 - 10 years

0 Lacs

Posted:2 weeks ago| Platform: Foundit logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Senior Performance Marketing Consultant

Location:

Engagement:

About the Company

award-winning, family-owned travel company

Role Overview

You will own the company's growth engine from funnel design to revenue optimization.

Your mandate: build and execute a performance marketing ecosystem that drives predictable, profitable customer acquisition across digital channels while aligning with the brand's creative and experiential ethos.

Key Responsibilities

  • Performance Strategy:

    Build and execute cross-platform media strategies (Meta, Google, YouTube, OTA platforms) that deliver efficient growth and measurable ROI.
  • Acquisition & ROI Optimization:

    Drive down CAC and improve customer LTV; establish benchmarks for first-time revenue per traveler and campaign profitability.
  • Attribution & Analytics:

    Implement end-to-end tracking (GA4, Tag Manager, CRM integrations) and create dashboards that connect marketing data to real-world sales.
  • Campaign Management:

    Launch and scale always-on campaigns, experiment with creatives, and iterate based on real-time insights and conversion behavior.
  • Market Expansion:

    Identify new audience clusters, both domestic and international; tailor acquisition funnels for each.
  • Cross-Functional Collaboration:

    Work closely with the content, brand, and tech teams to align creative narratives with performance goals.
  • Automation & AI:

    Use scripts, APIs, and AI tools to streamline ad ops, reporting, and optimization loops.

Ideal Profile

  • 610 years of performance marketing experience, preferably in

    D2C, travel, or hospitality

    .
  • Proven record of achieving or surpassing

    ROAS > 4

    and maintaining

    CAC under ?3,000

    .
  • Strong grasp of

    GA4, Meta Ads, Google Ads, Supermetrics, Mixpanel, or Looker Studio

    .
  • Analytical mindset with creative instincts understands both

    growth math and human behavior

    .
  • Can function independently, but also scale and mentor a team when required.
  • Bonus: experience collaborating with creative-first or culturally rooted brands.

What Success Looks Like

  • CAC stabilized between ?2,0002,500.
  • ?3 ROI within the first 90 days.
  • Predictable, transparent lead-to-sale funnel.
  • Real-time dashboards for management visibility.
  • Repeatable, scalable acquisition frameworks.

Engagement & Compensation

  • Flexible consulting engagement

    retainer + performance-linked incentives

    .
  • Access to leadership, creative resources, and the freedom to design your own stack, tools, and dashboards.
  • Potential long-term role in the company's marketing transformation journey.

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