Shreyas Shevade - Creative Business Consultancy

Senior Performance Marketing Consultant Location: Hybrid / Remote India Engagement: Consulting / Project-based (with potential retainer) About the Company An award-winning, family-owned travel company with a legacy of crafting authentic, comfort-driven journeys for Indian and international travellers is now entering a major scale-up phase. The brand blends deep cultural understanding with global operational excellence and is seeking a senior performance marketer to architect its next chapter of growth. Role Overview You will own the company's growth engine from funnel design to revenue optimization. Your mandate: build and execute a performance marketing ecosystem that drives predictable, profitable customer acquisition across digital channels while aligning with the brand's creative and experiential ethos. Key Responsibilities Performance Strategy: Build and execute cross-platform media strategies (Meta, Google, YouTube, OTA platforms) that deliver efficient growth and measurable ROI. Acquisition & ROI Optimization: Drive down CAC and improve customer LTV; establish benchmarks for first-time revenue per traveler and campaign profitability. Attribution & Analytics: Implement end-to-end tracking (GA4, Tag Manager, CRM integrations) and create dashboards that connect marketing data to real-world sales. Campaign Management: Launch and scale always-on campaigns, experiment with creatives, and iterate based on real-time insights and conversion behavior. Market Expansion: Identify new audience clusters, both domestic and international; tailor acquisition funnels for each. Cross-Functional Collaboration: Work closely with the content, brand, and tech teams to align creative narratives with performance goals. Automation & AI: Use scripts, APIs, and AI tools to streamline ad ops, reporting, and optimization loops. Ideal Profile 610 years of performance marketing experience, preferably in D2C, travel, or hospitality . Proven record of achieving or surpassing ROAS > 4 and maintaining CAC under ?3,000 . Strong grasp of GA4, Meta Ads, Google Ads, Supermetrics, Mixpanel, or Looker Studio . Analytical mindset with creative instincts understands both growth math and human behavior . Can function independently, but also scale and mentor a team when required. Bonus: experience collaborating with creative-first or culturally rooted brands. What Success Looks Like CAC stabilized between ?2,0002,500. ?3 ROI within the first 90 days. Predictable, transparent lead-to-sale funnel. Real-time dashboards for management visibility. Repeatable, scalable acquisition frameworks. Engagement & Compensation Flexible consulting engagement retainer + performance-linked incentives . Access to leadership, creative resources, and the freedom to design your own stack, tools, and dashboards. Potential long-term role in the company's marketing transformation journey.