Sr Mgr/AGM -Influencer Loyalty Program

Job Description

India's leading company into Building materials is looking for a Sr Manager / AGM - Influencer Loyalty Programs to lead the designing and implementation of their loyalty programs for contractors/carpenters, etc. Plz note - Designing the Loyalty programs is a must-have qualification criteria for this role. Job Description: Responsible for Designing and Implementing of Influencer Loyalty Programs pan India. Drive enrolments in loyalty program at national level. Ensure loyalty of large & medium contractors/carpenters by undertaking various initiatives. Regularly monitor and facilitate the growth of key influencers. Plan rewards and recognition activities, other benefits on a regular basis. Focus on revival of inactive contractors/carpenters. Front End and Backend Platform Management Ensure engagement of contractors/carpenters with the program through creating regular excitement and innovation in activities related to trips, meets, schemes, campaigns, festival celebrations, occasional giftings, etc. Planning and executing the training calendar. Identify product gaps and use that as an input for next trainings. Develop videos and modules for the influencers to address any needs / issues on regular basis. Regular market visits to implement, monitor and meet them to gain insights on products, application practices, issues and their requirements, forming an overall feedback system. Candidate profile: MBA (marketing) with 12+ yrs experience – with good experience into building materials/similar industry handling Influencer Loyalty Programs end-to-end. Should have good experience in Designing and Implementing the programs from the Head Office level. Show more Show less