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Sr. Executive, Performance Marketing

0 years

0 Lacs

Calcutta

Posted:2 weeks ago| Platform: GlassDoor logo

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Skills Required

marketing strategy ads monitoring reports content design targeting testing collaboration drive analytics data

Work Mode

On-site

Job Type

Part Time

Job Description

  • 27 Jun 2025

    Sr. Executive, Performance Marketing

  • DEPARTMENT

    Marketing

  • SUB DEPARTMENT

    Marketing

  • LOCATION

    Kolkata

Job Responsibilities:

  • Campaign Strategy & Execution:
  • Plan and execute Google Ads, Meta (Facebook) Ads, and other digital performance marketing campaigns.
  • Optimize product feeds on Google Shopping and Meta Catalogue Manager for better ad delivery.
2. Performance Monitoring & Optimization:
  • Monitor campaign KPIs daily, provide reports, and make real-time adjustments for better efficiency.
  • Work closely with the content & design teams to optimize audience targeting, ad copies, and creatives.

3. A/B Testing & Ad Copy Optimization:

  • Conduct A/B tests using built-in Google & Meta features to improve ad performance.
  • Optimize text-based ad copies to enhance ad relevance, CTR, and overall campaign effectiveness.
4. Collaboration & Learning:
  • Work cross-functionally with creative, content, and digital marketing teams to drive performance.
  • Stay updated with platform trends, algorithm updates, and emerging best practices.

Skills Required:

  • Performance Marketing & Digital Ads
  • Analytics & Data-Driven Optimization
  • E-commerce & Product Feeds
  • A/B Testing & Ad Copy Optimization
  • Technical & Data Handling
  • Professional & Soft Skills

Incase you would like to email us your resume please share it at talentacquisition@manyavar.com

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