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Sr. Email Marketing Specialist

Sr. Email Marketing Specialist

Gartner

3 - 5 years

9 - 11 Lacs

gurugram

Posted:None| Platform:

Apply

Skills Required

css marketing automation html performance metrics segmentation email marketing campaign management email campaign

Work Mode

Hybrid

Job Type

Full Time

Job Description

Job Brief:

Gartner Digital Markets is looking for a Lifecycle Marketing Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.

What You Will Do:

Email Campaign Execution:

Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, re-engaged, surveys, and transactional emails.
Execute on email creation using HTML within approved Gartner Digital Markets approved email templates, imagery, and design
Set up campaign canvases to ensure the right audience receives the right email at the right time
Ability to set up new audience segments, use dynamic content, use dynamic fields to customize emails per guidance from Lifecycle leadership
Ensure all links have the correct UTM tagging using the Buyer Lifecycle or Vendor Lifecycle approved UTM parameters and UTM builder
Execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Updating email HTML and templates to meet campaign requirements and copy structure
Updating and keeping up with the email marketing calendar of upcoming and completed campaigns

Performance Tracking:

Ability to pull the performance metrics for email campaigns and analyze reports needed to identify opportunities to optimize email campaign effectiveness

Segmentation Strategies

Demonstrated expertise in customer segmentation and analysis of subscribers
Demonstrated expertise in growing active email contact database through email nurture strategies

Experimentation/testing

Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results

Communication

Communicate frequently via Email, Slack, Coda (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the teams operations and processes

What You Will Need:

3-5 years’ relevant email marketing experience
Hands-on experience in marketing automation platforms
Strong proficiency of HTML/CSS
Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.)
Great written and verbal communication skills
Strong project management skills and exceptional attention to detail

Who We Are:

Action Oriented -
Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.
Intellectually Curious
- Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.
Collaborative -
One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

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Stamford CT

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Sr. Email Marketing Specialist

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Job Brief:

What You Will Do:

Email Campaign Execution:

Performance Tracking:

Segmentation Strategies

Experimentation/testing

Communication

What You Will Need:

Who We Are:

Action Oriented -

Intellectually Curious

Collaborative -

More Jobs at Gartner