Sr. Digital Marketing Executive

Job Description

Roles: Responsible for digital marketing of organisation. Website Optimization - On/Off Page Social Media Management Content Marketing Data Analysis & Reporting Responsibilities: 1.Strategy & Planning Develop and execute integrated digital marketing strategies focused on B2B customer acquisition and engagement. Collaborate with sales and product teams to align marketing campaigns with business objectives. 2.Content Marketing Create and manage high-quality content (blogs, white papers, case studies, email campaigns, etc.) tailored for B2B audiences. Optimize content for SEO and lead generation. 3.Social Media & Paid Campaigns Manage B2B-focused social media channels (LinkedIn, Twitter, etc.). Plan and execute paid campaigns on Google Ads, LinkedIn Ads, and other relevant platforms. 4.SEO & Website Management Ensure the company website is optimized for search engines and user experience. Use tools like Google Analytics to track, analyze, and report on website traffic and conversion metrics. 5.Email Marketing Design and execute email campaigns for lead nurturing, event promotions, and customer engagement. Build segmented email lists for personalized communication. 6.Data Analysis & Reporting Monitor and report on the effectiveness of digital marketing campaigns using analytics tools. Use data-driven insights to optimize campaigns for maximum ROI. Experience: 5-10 Years of experience in Digital Marketing. Eligibility: Strong understanding of SEO, SEM, content marketing, and social media strategies. Proficiency in digital marketing tools (Google Analytics, SEMrush, Hootsuite, Google Ads, LinkedIn Ads, etc.). Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot). Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Analytical mindset with a focus on performance metrics and continuous improvement.