Digital Marketing Executive

Digital Marketing Executive

Key Roles & Responsibilities

1. Strategy & Planning

• Develop and implement integrated

  digital marketing strategies

  to drive B2B lead generation and customer engagement.
• Collaborate with cross-functional teams to align campaigns with overall business goals.
  

2. Content Marketing

• Plan, create, and manage high-quality content including

  blogs, case studies, white papers, and email campaigns

  .
• Optimize all content for

  SEO

  and lead generation.

3. Social Media & Paid Campaigns

• Manage B2B-focused social media channels such as

  LinkedIn

  and

  Twitter (X)

  .
• Plan and execute

  paid digital campaigns

  on Google Ads, LinkedIn Ads, and other relevant platforms.

4. SEO & Website Management

• Optimize company website for

  SEO

  and

  user experience (UX)

  .
• Track and analyze website performance using

  Google Analytics

  and other analytics tools.

5. Email Marketing

• Design and execute

  targeted email campaigns

  for lead nurturing, event promotion, and engagement.
• Segment audiences for

  personalized communication

  and higher conversion rates.

6. Data Analysis & Reporting

• Measure, analyze, and report the performance of digital campaigns across all channels.
• Use

  data-driven insights

  to optimize campaigns for maximum ROI.

Eligibility & Skills Required

• Proven experience in

  SEO, SEM, content marketing, and social media strategy

  .
• Proficiency with tools such as

  Google Analytics, SEMrush, Hootsuite, Google Ads, LinkedIn Ads

  , etc.
• Experience with

  marketing automation and CRM tools

  (e.g., HubSpot, Salesforce).
• Excellent

  communication, analytical, and project management skills

  .
• Strong ability to manage multiple campaigns in a fast-paced environment.
  

Why Join Us

• Opportunity to lead impactful digital campaigns in the B2B domain.
• Collaborative and growth-oriented work environment.
• Competitive compensation and professional development support.