Sr. Channel Marketing Manager

The Role:

Commercial Business Marketing Manager

Essential Job Functions:

• From brand positioning to running brand awareness to support Sales with demand generation. Should understand how enterprise customers make purchase decisions, understanding the tools and tech needed for an efficient marketing process.
• Commercial marketing manager will be expected to understand and position the brand appropriately.
• Will be directly responsible for pipeline creation and growth for the commercial business segment
• Support prospect nurture and middle of the funnel marketing campaigns helping pipeline movement
• Identify opportunities for account growth and work with the account management teams to own product activation, adoption and upsell.
• Understand competition and use competitive advantage for better marketing outcomes.
• Alliance and Strategic Partnership and external stakeholders
• Plan and manage marketing budgets and set up a robust measurable ROI mechanism.
• Team management : Develop, Nurture & Manage a team of marketing professionals.
• Collaborate with cross-functional internal teams, AMD authorized marketing agencies, channel partners, to deliver & execute GTM plans to enhance marketing reach and effectiveness.
• Develop complete Social-Digital-Influencer-Mass Media-Events marketing plan for AMD s products in the commercial business segment.
• Plan new product launch campaigns
• Own inbound marketing including content marketing to generate demand
• Help the team with pitches, decks, and all of the sales enablement material they need to grow
• Work as an advocate for the Enterprise business to create playbooks to target key accounts, case studies or proof points, webinars, co-marketing and more.
• Ability to build relationships and engagement with customers and prospects.
• Work closely with the content and creative team to ensure the right and effective position, message and personality of the brand is being continuously communicated.
• Work closely with product, sales and all other teams and be responsible for making the motion of leads, opportunities to customers creation- successful, predictable and repeatable.
• Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
• Identify the latest trends and technologies affecting the industry.
• Educate marketing agencies and partners on AMD marketing programs and brand guidelines
• Develop schedules, track progress, and provide quality execution and control of projects
• Produce debriefs on campaigns including delivering regular reports and ROI calculation
• Take a proactive and positive approach in seeking ways to improve all aspects of our marketing activities

Experience and Knowledge Required:

• Professional with 15+ years relevant work experience preferably in Semi-conductor, CE, Telecom, IT, FMCG, ECommerce (either corporate or agency background)
• Demonstrable experience leading and managing digital marketing - SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• MBA from a Premier B-School
• Passion for storytelling that leads to creating and defining authentic messages for diverse audiences
• Strong analytical skills with a goal-oriented attitude
• Outstanding communication and presentation skills
• Excellent time management skills, interpersonal skills & keen eye for detail
• Confident user of Microsoft Office suite with a high level of proficiency in PowerPoint
• Project management experience working directly with cross-functional teams and multiple stakeholders
• Ability to work individually or as part of a team
• The candidate will need to demonstrate drive, ambition and be self-motivated