Specialist - Marketing Operations

Role Overview: As a Specialist Marketing Operations at Freshworks, you will play a crucial role in supporting the Marketing and Sales teams by managing lead operations, routing, and assignment updates. Your main responsibility will be to ensure seamless lead flow and operational efficiency through process support, ticket management, and reporting. The ideal candidate should have experience working with Salesforce and Marketo, possess strong attention to detail, and collaborate effectively with cross-functional teams to optimize marketing and sales operations. Key Responsibilities: - Manage lead operations, including lead routing, assignment updates, and enrichment processes to ensure timely and accurate lead distribution. - Handle ticket management by addressing and resolving requests related to lead assignment, campaign execution, and system updates. - Assist in basic reporting and data analysis to help track lead flow, funnel performance, and SLA adherence. - Ensure data integrity and hygiene in Salesforce and Marketo through regular audits and updates. - Collaborate with Sales and Marketing stakeholders to refine lead qualification criteria, segmentation, and campaign execution. - Support the implementation of automation workflows to enhance marketing and sales alignment. - Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with IT and RevOps teams for resolution. Qualifications: - 5-8 years of experience in Marketing Operations, Sales Operations, or related roles. - Proficiency in Salesforce and Marketo with experience in lead management, campaign execution, and reporting. - Strong analytical skills with the ability to interpret data and optimize lead flow processes. - Experience with ticketing systems and handling operational requests. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Ability to troubleshoot issues, suggest process improvements, and support automation initiatives. Preferred Qualifications: - Experience with lead routing and enrichment tools like Openprise & Clay or similar. - Familiarity with marketing analytics tools and reporting dashboards. - Understanding of lead scoring, lifecycle stages, and attribution models.,