Social Media Strategist

We are looking for an experienced and creative Social Media Strategist to plan, execute, and optimize high-impact content and campaign strategies across all major social platforms. The ideal candidate will have a deep understanding of platform algorithms, audience behaviour, content trends, and ROI-driven growth strategies.

Key Responsibilities:

· Develop and implement social media strategies across Instagram, Facebook, LinkedIn, YouTube, and Twitter (X) to drive audience growth and engagement.

· Work closely with content, design, and performance teams to plan daily/weekly/monthly content calendars.

· Create strategic campaign briefs and performance benchmarks for reels, shorts, and brand series.

· Monitor platform trends, audience sentiment, and competitor activities to optimize content direction.

· Analyze data and provide actionable insights using tools like Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.

· Collaborate with paid ads team for boosting, retargeting, and influencer partnerships. Manage community interactions and ensure prompt, brand-aligned responses to messages and comments.

· Work with the design team to ensure brand consistency in visual storytelling.

· Suggest platform-specific innovations (interactive features, polls, live, carousels, etc.)

· Track KPIs like reach, impressions, engagement rate, growth rate, and conversion metrics.

Required Skills & Qualifications:

· Bachelor’s degree in Marketing, Communications, Media, or relevant field.

· 2–5 years of experience managing social media strategy in an agency or brand environment.

· Strong understanding of algorithm behavior, social media trends, and digital storytelling.

· Proficient in tools like Meta Suite, LinkedIn Campaign Manager, Canva, Buffer/Hoot suite, and Google Analytics.

· Excellent written and verbal communication skills.

· Analytical mindset with the ability to turn data into creative action.

· Creative thinker with a strong eye for aesthetics, trends, and engagement hacks.

Preferred (Bonus) Skills:

· Experience with influencer marketing and brand collaborations.

· Exposure to motion design / video-first content planning.

· Experience working with luxury, corporate, or high-growth startups.
Growth Path:

Social Media Strategist → Senior Digital Strategist → Digital Strategy Lead → Head of Digital Strategy

To Apply: Interested candidates can send their resumes to [email protected].

Job Type: Full-time

Benefits:

• Food provided
• Leave encashment
• Provident Fund

Work Location: In person