Social Media Strategist

About the Role

We are seeking a creative and results-driven Social Media Strategist to manage and grow our presence across YouTube, Facebook, and Instagram. The ideal candidate will develop and execute strategies to boost engagement, expand our audience, manage video marketing campaigns, and build meaningful collaborations with influencers, brands, and partners.

Key Responsibilities

• Develop and implement social media strategies to grow brand visibility and engagement on YouTube, Facebook, and Instagram.
• Plan, schedule, and publish engaging video and visual content across platforms.
• Analyze performance metrics (views, reach, engagement, conversions) and optimize campaigns accordingly.
• Manage promotional campaigns including paid ads, giveaways, and collaborations.
• Research, identify, and coordinate with influencers, creators, and brands for partnerships.
• Stay updated on industry trends, platform algorithms, and competitor strategies.
• Ensure brand consistency across all content and communication.
• Monitor community feedback, respond to comments/messages, and foster audience relationships.
• Collaborate with content creators, designers, and marketing teams to execute campaigns.

Skills & Qualifications

• Proven experience as a Social Media Strategist, Manager, or similar role.
• Strong understanding of YouTube, Facebook, and Instagram algorithms, trends, and best practices.
• Hands-on experience with social media analytics tools (e.g., Meta Business Suite, YouTube Analytics).
• Creative mindset with strong storytelling and video marketing skills.
• Excellent communication and collaboration skills.
• Knowledge of influencer marketing and negotiation for partnerships.
• Ability to manage multiple campaigns/projects simultaneously.

Preferred

• Experience in video editing tools or coordinating with video editors.
• Prior work in influencer management, collaborations, or digital marketing campaigns.
• Familiarity with paid advertising campaigns on Facebook/Instagram/YouTube.

Job Type: Full-time

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home