Social Media Specialist

Core Duties of a Social Media Graphic Designer 1. Design Social Media Content • Create visually engaging graphics for platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, etc. • Design posts, stories, reels covers, carousels, and banners that align with the brand’s identity. 2. Maintain Brand Consistency • Ensure all graphics follow brand guidelines (fonts, colors, logo usage, etc.). • Maintain a consistent visual tone across all social platforms. 3. Content Planning & Coordination • Work with the social media/marketing team to understand content calendars and upcoming campaigns. • Translate campaign ideas into creative visuals. 4. Motion Graphics (Optional but Valuable) • Create simple animations, GIFs, or video content for increased engagement. 5. Stay Updated with Trends • Keep up with current design and social media trends (like Instagram trends, viral formats, etc.). • Suggest creative formats and experiment with new styles. 6. Prepare Content for Posting • Export graphics in correct sizes and formats for each platform. • Optimize files for fast loading and high quality on mobile devices. 7. Review Performance • Sometimes collaborate with the marketing team to analyze what kind of visuals perform well and refine the design strategy accordingly. 8. Creative Problem Solving • Develop new concepts to visually communicate promotions, events, product launches, or brand messages.