Social Media Specialist

About the Role:

At Autocracy Machinery, you will design, execute, and manage social media strategies to enhance brand visibility, engage target audiences, and generate leads. Working closely with the Marketing Manager, Content Writer, Graphic Designer, and Video Editor, you will plan, create, and publish high-quality content across multiple platforms. You will also monitor campaign performance, maintain a consistent brand voice, and implement strategies to increase engagement and conversions.

Purpose:

Drive brand awareness, engagement, and lead generation through social media by creating data-driven, visually appealing, and informative content aligned with Autocracy Machinerys marketing objectives. Strengthen the companys digital presence among contractors, government stakeholders, NGOs, and industry professionals.

Key Responsibilities:

• Plan, create, and manage content calendars for LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
  
• Coordinate with content, design, and video teams to develop posts, reels, carousels, videos, and infographics.
  
• Monitor social media trends, competitor activity, and industry developments.
  
• Implement and manage campaigns, including paid promotions and sponsored content.
  
• Engage with audiences through comments, messages, and inquiries professionally.
  
• Track KPIs like reach, engagement, click-through rates, and conversions, and provide actionable insights.
  
• Maintain brand consistency in tone, visuals, and messaging across all channels.
  
• Collaborate with Marketing & PR Coordinator on influencer campaigns, external collaborations, and PR initiatives.
  
• Stay updated with platform algorithms, content best practices, and digital tools.
  

Key Requirements:

• 1–4 years of experience in social media or digital marketing, preferably in manufacturing, industrial, or B2B sectors.
  
• Proven experience managing LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other platforms.
  
• Strong understanding of social media algorithms, paid campaigns, and analytics tools (Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics).
  
• Experience in content planning, scheduling, and community engagement.
  
• Excellent communication, writing, and editing skills for social media content.
  
• Creative mindset with attention to detail and ability to conceptualize visually appealing posts.
  
• Familiarity with social media management tools like Zoho Social, Buffer, Hootsuite, or Sprout Social.
  
• Knowledge of SEO and its integration with social media campaigns is desirable.
  
• Bachelor’s degree in Marketing, Digital Marketing, Communication, or related field preferred.
  
• Knowledge of Hindi is an added advantage.
  

The Team:

hr@autocracymachinery.com