We are seeking an enthusiastic and skilled Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role requires a creative thinker with a data-driven approach, who can manage various digital marketing initiatives to achieve our business objectives. Key Responsibilities: Strategy & Planning: Develop, implement, and manage digital marketing strategies that align with business goals. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Content & Campaign Management: Design, build, and maintain our social media presence (e.g., Facebook, Instagram, LinkedIn, YouTube). Create compelling and engaging content (text, image, video) for various digital platforms. Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads). Develop and implement email marketing campaigns, from list segmentation to content creation and performance tracking. SEO & Analytics: Optimize website and digital content for search engines (SEO) to improve organic search rankings. Utilize strong analytical skills to evaluate end-to-end customer experience across multiple digital channels and customer touchpoints. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Market Research & Trends: Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Collaborate with internal teams to create landing pages and optimize user experience. Collaboration: Collaborate with sales, product, and other teams to ensure brand consistency and optimize campaign performance. Qualifications: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Proven working experience (2-4 years) in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Proficient with Google Analytics, Google Ads, and various social media advertising platforms. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Excellent communication and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Knowledge of the local market and consumer behavior is a plus. What We Offer: Competitive salary and benefits package. Opportunity to work in a dynamic and innovative environment. Professional development and growth opportunities. A collaborative and supportive team culture. Job Type: Full-time Pay: ₹10,000.00 - ₹50,000.00 per month Schedule: Day shift Work Location: In person
A social media intern helps manage a brand's social media presence by creating and scheduling engaging content, monitoring online conversations, analyzing performance metrics, and staying updated on industry trends to support overall marketing goals and increase brand awareness. Responsibilities include managing social media calendars, drafting posts for platforms like Instagram and Twitter, responding to comments, and collaborating with the broader marketing team to develop and execute campaigns. Key Responsibilities Content Creation: Develop engaging posts, graphics, and potentially videos for various social media platforms. Content Scheduling: Plan and schedule content to maintain a consistent presence on platforms such as Facebook, Instagram, and LinkedIn. Community Management: Monitor channels for comments, messages, and mentions, and respond to user inquiries in a timely manner. Performance Tracking: Analyze social media metrics and KPIs to measure the success of campaigns and identify areas for improvement. Trend Research: Stay informed about the latest social media trends, tools, and technologies to ensure strategies are current and effective. Campaign Support: Assist with the development and execution of social media campaigns in collaboration with the marketing team. Brand Consistency: Ensure all content and communications align with the brand's tone and overall marketing strategy. Job Types: Full-time, Internship Contract length: 3 months Pay: ₹3,000.00 - ₹6,000.00 per month
A social media intern helps manage a brand's social media presence by creating and scheduling engaging content, monitoring online conversations, analyzing performance metrics, and staying updated on industry trends to support overall marketing goals and increase brand awareness. Responsibilities include managing social media calendars, drafting posts for platforms like Instagram and Twitter, responding to comments, and collaborating with the broader marketing team to develop and execute campaigns. Key Responsibilities Content Creation: Develop engaging posts, graphics, and potentially videos for various social media platforms. Content Scheduling: Plan and schedule content to maintain a consistent presence on platforms such as Facebook, Instagram, and LinkedIn. Community Management: Monitor channels for comments, messages, and mentions, and respond to user inquiries in a timely manner. Performance Tracking: Analyze social media metrics and KPIs to measure the success of campaigns and identify areas for improvement. Trend Research: Stay informed about the latest social media trends, tools, and technologies to ensure strategies are current and effective. Campaign Support: Assist with the development and execution of social media campaigns in collaboration with the marketing team. Brand Consistency: Ensure all content and communications align with the brand's tone and overall marketing strategy. Job Types: Full-time, Internship Contract length: 3 months Pay: ₹3,000.00 - ₹6,000.00 per month