Social Media Specialist _UXI

Job Description

Position Overview: We are seeking a creative and analytical Social Media Manager to develop and implement effective social media strategies that enhance our brand presence, engage our audience, and drive measurable results. The ideal candidate will have a passion for social media, excellent communication skills, and a deep understanding of digital marketing trends. Key Responsibilities: Develop and execute social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to achieve marketing goals. Create, curate, and manage engaging content that resonates with target audiences. Monitor and analyze social media performance metrics and adjust strategies as needed. Collaborate with cross-functional teams, including marketing, design, and customer service, to ensure brand consistency. Stay up-to-date with industry trends and best practices to identify new opportunities for growth. Engage with followers, respond to inquiries, and manage online communities. Conduct social media audits and provide recommendations for improvement. Plan and execute social media campaigns, including paid advertising initiatives. Qualifications: Bachelor s degree in Marketing, Communications, or a related field. [4]+ years of experience in social media management or digital marketing. Strong understanding of social media platforms, analytics tools, and content management systems. Proven ability to create compelling content and build engaging online communities. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with social media advertising and paid campaigns is a plus.