4 to 6 yrs of relevant experience in digital marketing, panel recruitment, with at least 2+ years focused on social media based targeting strategies
DOMAIN EXPERIENCE
1-2 years experience in global healthcare primary market research or data collection (Not mandatory)
OTHER EXPERIENCE:
Respondent recruitment and data collection leveraging proprietary multi-panels mode. Proven experience in using platforms like LinkedIN, Facebook, Instagram, Reddit, Twitter for panel recruitment processes
EDUCATION
Graduates & Above (MBA in marketing will be a plus)
Job Purpose
The Social Media Recruitment Manager will be responsible for implementing various digital marketing strategies for effective targeting & recruitment of healthcare professionals for various primary market research surveys. The role involves effective utilization of various social media channels and other online programs to attract target audiences. Will be working in close partnership with the local fieldwork teams and will be accountable for designing and deploying strategies to recruit new panel members. This role requires innovative, out of the box thinking with an analytical & strategic bend of mind, who can excel in a fast-paced environment and can adjust tactics to deliver the required results. This person will have to take complete ownership of developing paid campaigns, including Ad content, define appropriate targeting, set budgets and track ROI.
This is an individual contributor role with no people management tasks involved. Howe'ver, this role will entail working with cross-divisional teams and strong collaboration with m360 project management & fieldwork operations team.
Essential Duties and Broad Responsibilities
- Design and implement marketing & recruitment campaigns that achieve project and panel objectives
- Design, plan and execute complementary social media campaigns to recruit & onboard new healthcare panel members (Doctors, Allied healthcare professionals, patients & consumers) in USA, Canada and India
- Hold responsibility for the analytical reporting of digital marketing and social media campaigns and use that data to inform future activities and improvements
- Create engrossing & attractive templates and compelling visuals for paid campaigns, online Ads and banners
- Leverage LinkedIN & other professional networking platforms to expand reach, followers and target potential survey participants
- Establish connections with healthcare influencers to promote m360 brand & surveys
- Identify affiliate tools & partners and develop strong collaborative relationships and utilize those connections & tools for project level & panel recruitment
- Expand FB group (both open & closed) & advisory group connections and run
- Run weekly & monthly campaign reviews to track performance of campaigns and propose improvements.
- Identify trends and insights, and optimize campaign level ROI and performance based on the insights
- Work closely with project & fieldwork management teams on campaign strategy, budget and expected outcomes
- As part of job responsibilities, you are required to comply with ISO 20252:2019 and ISO 27001 standards .
PRE-REQUISITES FOR THE ROLE:
- Experience in building & executing social media based panel recruitment strategies
- Strong familiarity with social media & digital marketing platforms
- Deep experience of email campaign strategy, automation, and tactics
- A creative thinker with the capacity to design engaging campaigns and contents
- Ability to track ROI of campaigns and optimize accordingly
- Experience using ATS platforms, social media analytics tools and CRM platforms
- Excellent copywriting skills for web and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self-motivated and driven with a passion for excellence
- Previous marketing experience, preferably in a healthcare or B2C environment
- Excellent verbal and written communicator with an eye for detail
- Bachelors degree in business, marketing, or any other relevant field
- Proficient in using MS office and know-how of executive reporting
- Should possess excellent interpersonal skills and the ability to collaborate with global teams.
- Comfortable and willing to work in afternoon/night shift (GMT/ET)
Knowledge, Skill, Ability:
- Strong awareness of recent digital marketing & social media trends & tools
- The candidate must be a self-motivated individual with exceptional time management, organizational skills and attention to detail.
- The candidate must multi-task and can work we'll under pressure.
- The candidate must have exceptional written and verbal communication skills.
- The candidate must have strong Microsoft Office skills, graphic designing platforms like Canva, Adobe etc
Qualifications
Graduates & Above (MBA in marketing will be a plus)
