Social Media & Product Marketing Manager

Role & responsibilities

• Social Media Strategy & Management

• Develop and execute social media strategies across platforms (Instagram, LinkedIn, Twitter, Facebook, etc.)
• Plan and schedule content in coordination with product launches and brand goals
• Monitor performance metrics and optimize engagement and reach

• Vendor Coordination & Management

• Identify and manage third-party vendors for content creation, design, paid campaigns, and influencer collaborations
• Ensure timely delivery and quality standards of outsourced work
• Act as the primary liaison between the company and external agencies

• Product Visualization & Content Oversight

• Oversee visual representation of products on digital platforms
• Work with vendors to create compelling graphics, videos, and campaign assets
• Ensure alignment of visuals with brand identity

• Market Research & Trend Analysis

• Conduct competitive analysis and audience research
• Identify market trends and suggest product positioning strategies
• Provide insights and reports to management for decision-making

• Campaign Planning & Execution

• Create and execute promotional campaigns for new product releases or seasonal promotions
• Track KPIs such as reach, conversion, click-through rates, and ROI
• Adjust campaigns based on performance metrics and management directives.

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in social media marketing or digital product branding
• Strong understanding of digital marketing tools and social media platforms
• Excellent communication and project management skills
• Experience working with outsourced vendors or creative agencies
• Self-starter with ability to work independently and deliver results

Nice to Have:

• Experience in product-based startups or early-stage companies
• Familiarity with Canva, Adobe Suite, or similar design tools
• Knowledge of SEO and paid marketing (Google Ads, Meta Ads)

Interested Candidate can forward CV to recruitment@moderninformatics.com or to hr@moderninformatics.com